ST. PETERSBURG — Pinellas County's tallest tower is looking for a new name. Formerly named for Bank of America, and before that Barnett Bank, the 28-floor One Progress Plaza is now offering 10 years of naming rights for $5 million.
The office tower, at 200 Central Ave., holds offices for American Express, Raymond James and Merrill Lynch.
It lost its Bank of America name in 2010 when the branch moved two blocks away. Kucera Properties, the firm managing the tower, is also selling advertising space on the 70-foot sky bridge connecting the tower to a parking garage.
Built in 1990, the tower stands 386 foot tall, five feet taller than the Signature Place condo tower built in 2009. The tower once served as headquarters for Florida Progress Corp., sold in 2000 to Progress Energy. It, too, will change its name in April, to Duke Energy.