ST. PETERSBURG — The private equity firm that owns Catalina Marketing is reportedly shopping around the St. Petersburg-based retail advertising company with a possible price tag up to $2.5 billion.
Reuters said that San Francisco-based Hellman & Friedman LLC has approached a small number of other private equity firms to solicit offers for Catalina, which has annual pre-tax earnings of around $200 million.
The firm could be valued at between $2 billion and $2.5 billion, according to the report based on unnamed sources, with Bank of America Merrill Lynch acting as a financial advisor for any deal.
Reuters noted that Hellman & Friedman has been seeking to sell at least two more of its portfolio companies.
A Catalina spokeswoman declined comment.
Catalina, which claims it has the world's largest shopper history database, is best-known for its in-store couponing system. Through a network installed at the cash registers of more than 25,000 supermarkets and drugstores throughout the country, it prints out coupons for consumers based on the products they have just purchased.
Catalina ranked among Tampa Bay's major public companies in the area in 2007 when Hellman bought the company and took it private in a $1.7 billion deal.