Tuesday, September 18, 2018
Business

International Plaza’s Morphe store will open late fall, fans are dying to know if Tampa’s Jaclyn Hill will be there

TAMPA — You may not know what Morphe is, but if there’s anyone who is makeup obsessed in your life, they definitely do.

Morphe — think MAC and Sephora — said this week that its much-anticipated new store at International Plaza will welcome shoppers within a couple months, but did not specify a grand opening date. Plans for a new store first surfaced in July.

In addition to Morphe (pronounced MORE-fee), luxury vintage-inspired brand Johnny Was opened in April International Plaza’s second level near Neiman Marcus. It’s the brand’s first Tampa Bay store after opening shops along the state’s east coast and in Orlando.

"International Plaza continues to strengthen its diverse merchandise mix to appeal to both our loyal local customers and the tourist shopper," Sarah Williams, the plaza’s marketing and sponsorship director said in a statement. "Our goal is to provide a differentiated retail experience that expressively connects consumers with new concepts and favorite brands."

The Morphe store, which will be the first in Florida — though another is planned in Aventura — has a base of loyal followers drawn to the makeup and brush brand because of its many YouTube celebrity partnerships. (If you don’t know who Manny MUA and James Charles are, your tween or teen likely does.)

Morphe, once just an online retailer, is one of the fastest growing makeup brands in America, according to International Plaza.

Fans have been begging for details on Twitter about the new Tampa store for months. One of the biggest questions on their minds? Will one of Morphe’s leading social media influencers and YouTube beauty guru Jaclyn Hill be there?

Not only is Hill the main face of a brand that grew through its social media endorsements, she lives in Tampa. Hill, 28, has 5.4 million subscribers on YouTube, where shes posts makeup tutorials and product reviews.

She has lines of popular eye shadow pallets and brushes with Morphe and has even done her makeup alongside reality show queen Kim Kardashian West.

Morphe cosmetics are also sold in Ulta stores, where Hill has drawn huge crowds to stores during promotional visits.

When a New Jersey Morphe store opened at the Garden State Plaza in August, thousands flocked to see another YouTube beauty icon, Jeffree Star, according to The Record and northjersey.com.

Morphe said 21,000 people entered for a chance to be one of 300 just to meet the makeup mogul at the store opening.

Contact Sara DiNatale at [email protected] Follow @sara_dinatale.

Comments
Tampa Bay businesses feel Red Tide’s sting: ‘Our sales are going to be our lowest ever’

Tampa Bay businesses feel Red Tide’s sting: ‘Our sales are going to be our lowest ever’

TREASURE ISLAND — For the first time during her 15 years bartending at Caddy’s on the Beach, Amanda Hudson had to help close shop early this past weekend because the smell of dead fish coming from the gulf was too putrid to bear."We had to shut down ...
Updated: 11 hours ago
Ernest Hooper: HCC helps light the way for those on life's winding paths

Ernest Hooper: HCC helps light the way for those on life's winding paths

After he graduated from a Maryland high school, Rickey Murray had a number of opportunities awaiting him at a number of four-year institutions.He eyed the University of South Florida, applied to Florida International University and considered Virgini...
Published: 09/18/18
Port Tampa Bay building new radiation screening facilities for cargo

Port Tampa Bay building new radiation screening facilities for cargo

TAMPA — Port Tampa Bay moved ahead Tuesday with a $4 million project to build three new radiation screening centers next to berths for containers and refrigerated cargo.The port already has a facility at its main exit where U.S. Customs and Border Pr...
Published: 09/18/18
Maximo Marina, long established on a canal off Boca Ciega Bay, completes a multimillion-dollar renovation

Maximo Marina, long established on a canal off Boca Ciega Bay, completes a multimillion-dollar renovation

ST. PETERSBURG — The $25 million Maximo Marina renovation off Boca Ciega Bay is almost complete, but for a few punch list items.Located in the Skyway Marina District on the city’s southern tip, the facility boasts 212 covered wet slips ...
Published: 09/18/18

Hernando Business Digest for Sept. 21

Briefly EMPLOYERS NEEDED FOR JOB FAIR: Pasco-Hernando State College, CareerSource Pasco Hernando, the Greater Hernando County Chamber of Commerce and Hernando County Office of Economic Development are seeking employers to participate in the Open for...
Published: 09/18/18
Pasco Business Digest for Sept. 21

Pasco Business Digest for Sept. 21

Business digest BrieflyOPEN HOUSE, RIBBON-CUTTING: On Aug. 29, the West Pasco Women’s Wellness & Pregnancy Center, 8125 U.S. 19, Port Richey, celebrated its new facility with an open house and ribbon-cutting ceremony. The center provides c...
Published: 09/18/18
Pasco County Tax Collector warns businesses about Marlin Financial

Pasco County Tax Collector warns businesses about Marlin Financial

The Pasco County Tax Collector’s office is issuing a warning to local auto dealers: Beware of Marlin Financial. The office will begin circulating a letter Thursday to auto dealers it does business urging them to "think long and hard" before interacti...
Published: 09/18/18
New Papa John’s ads emphasize ‘this isn’t a single person’s brand’

New Papa John’s ads emphasize ‘this isn’t a single person’s brand’

Associated PressNEW YORK — Papa John’s, which wants to distance itself from founder John Schnatter, is releasing new ads Tuesday that replace him with a diverse group of franchisees. The commercials show several franchisees looking into the camera a...
Published: 09/18/18
Coca-Cannabis? Coke analyzing cannabis in wellness drinks

Coca-Cannabis? Coke analyzing cannabis in wellness drinks

The Coca-Cola Company said Monday it is "closely watching" the expanding use of a cannabis element in drinks, another sign cannabis and cannabis-infused products are getting more acceptance in mainstream culture and a harder look from long-...
Published: 09/18/18
St. Pete condo of Weight Watchers’ Mindy Grossman hits market at nearly $4-million

St. Pete condo of Weight Watchers’ Mindy Grossman hits market at nearly $4-million

ST. PETERSBURG — Mindy Grossman, the former HSN chief who now heads Weight Watchers International, has put her Beach Drive condo on the market at the hefty price of $3.95 million.The three-bedroom, three-and 1/2 bath unit on the 24th floor of Ovation...
Published: 09/17/18
Updated: 09/18/18