Make us your home page

Adrenalina closes at International Plaza in Tampa

Indoor surfers have ridden the last wave at Adrenalina, an experimental surf and extreme sports apparel shop that is closing this week after a two-year run at International Plaza in Tampa. Controlled by Broward County entrepreneur Ilia Lekach, a veteran cosmetics retailer, Adrenalina attempted to attract surfing enthusiasts to buy apparel at a store using a glassed-in FlowRider artificial wave maker as a drawing card. About 15 percent of the business was supposed to come from boarders paying $20 a half-hour to surf the FlowRider, but clothing sales failed to hold up their end of the formula. The chain is now down to its last two stores and the once huge apparel selection at IP months ago was dramatically reduced to a few aisles. On Wednesday, the sparse remains were offered at closeout for $1 apiece. The 35,000-gallon surf machine, which spits out a 4-inch sheet of water suitable for wakeboarding, may be sold to another surf shop chain.

Adrenalina closes at International Plaza in Tampa 01/19/11 [Last modified: Wednesday, January 19, 2011 6:57pm]
Photo reprints | Article reprints

© 2017 Tampa Bay Times


Join the discussion: Click to view comments, add yours

  1. 'Toxic' times: How repeal of Florida's tax on services reverberates, 30 years later

    State Roundup

    TALLAHASSEE — Long before Hurricane Irma attacked Florida, the state faced a troubled fiscal future that the storm will only make worse.

    Robertson says the tax debate is now “toxic.”
  2. Fewer Tampa Bay homeowners are underwater on their mortgages

    Real Estate

    The percentage of Tampa Bay homeowners underwater on their mortgages continues to drop. In the second quarter of this year, 10.2 percent of borrowers had negative equity compared to nearly 15 percent in the same period a year ago, CoreLogic reported Thursday. Nationally, 5.4 percent of all mortgaged homes were …

    The percentage of Tampa Bay homeowners underwater on their mortgages  continues to drop. [Times file photo]
  3. 'What Happened'? Clinton memoir sold 300,000 copies in first week


    Despite being met with decidedly mixed reviews, What Happened, Hillary Clinton's new memoir about the 2016 presidential campaign, sold a whopping 300,000 copies in its first week.

    The new memoir by former presidential candidate Hillary Clinton sold 300,000 copies in its first week.
  4. After Irma topples tree, home sale may be gone with the wind

    Real Estate

    ST. PETERSBURG — To house hunters searching online, the home for sale in St. Petersburg's Shore Acres neighborhood couldn't have looked more appealing — fully renovated and shaded by the leafy canopy of a magnificent ficus benjamini tree.

    Hurricane Irma's winds recently blew over a large ficus tree, left, in the yard of a home at 3601Alabama Ave NE, right, in Shore Acres which is owned by Brett Schroder who is trying to sell the house.
[SCOTT KEELER   |   Times]

  5. Unemployment claims double in Florida after Hurricane Irma


    The number of Americans seeking unemployment benefits dropped by 23,000 last week to 259,000 as the economic impact of Hurricane Harvey began to fade.

    Homes destroyed by Hurricane Irma on Big Pine Key last week. Hurricane Irma continued to have an impact on the job market in Florida, where unemployment claims more than doubled from the previous week.
[The New York Times file photo]