Monday, August 13, 2018
Business

Aldi's award-winning $8 rose will now be sold in American stores

Are you on the Aldi train yet?

The discount grocer is beloved in my household for its low prices on staples like eggs, cheese and yogurt, plus an affordable line of organic products. And now there is another reason to start shopping at the German supermarket chain: Starting Sept. 20, you can buy one of the best wines in the world there for less than $10.

Aldi's Exquisite Collection Côtes de Provence Rosé 2016, which retails for about $8, has won awards from the International Wine Challenge two years in a row. This summer, the pink-hued wine took a silver medal in the main contest, and the top prize in the Great Value Awards.

The wine is made in France. Before now, it hadn't been sold in the States; Aldi does sell another Côtes de Provence Rosé at its U.S. stores, but it's not award-winning. (Look for the "exquisite" on the label to make sure.) The wine will be available starting Wednesday, at the stores that already sell alcohol, and while supplies last.

In June, Aldi announced plans to add 900 more across the United States; new stores in St. Petersburg and Sun City Center have opened in recent months.

Aldi's product information describes the Exquisite Collection Côtes de Provence Rosé as having flavors of "strawberry, white fruit and subtle spice." Sounds delightful with a cheese plate made with their $1.99 honey goat cheese.

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