Ansley Z Kids Co. is set to replace L.O.L Kids at the Sundial shopping plaza in downtown St. Petersburg.
Ansley Z Kids Co. is owned by Jackie Zumba, who also owns and runs the Jackie Z Style Co. boutique also located in the Sundial center. The new children's clothing and toys boutique is named after Zumba's nearly 2-year-old daughter.
The children's store will sell clothing, accessories, shoes, toys and gifts.
L.O.L Kids previously was the only children's store in the Sundial shopping plaza. Zumba said she purchased the business from the owner of L.O.L Kids.
Zumba said that opening the second boutique is a natural next step for her career.
"I have been thinking about opening a children's store even before I had Ansley," said Zumba, who first opened Jackie Z Style Co. in Sarasota. She relocated the store to St. Petersburg in November 2014. "As a new mom, that desire has only grown. Now that Jackie Z is established in St. Petersburg, and Ansley is turning 2, I felt it was the perfect time to expand our footprint in downtown."
The new store is scheduled to open May 1. Ansley Z Kids Co. will offer custom "Mommy and me" and "Daddy and me" collections, a gift registry, free tailoring, gift wrapping and delivery. The store will have a playroom for kids.
"We are extremely pleased to welcome Ansley Z to Sundial," Bill Edwards, Sundial's owner, said in a statement. "Jackie has delivered an exceptional level of style and service to her clients and customers, and I know she will do the same with Ansley Z. We love being a part of such a local success story."