Make us your home page
Instagram

Apple introduces its motion-controlled Magic Mouse and beefed-up product lines

SEATTLE — Apple Inc. updated its iMac desktop computer line Tuesday and introduced a mouse that responds to the touch of fingers instead of using buttons or scroll wheels.

Those were among the finishing touches on a holiday lineup Apple hopes will help maintain the momentum of the past several quarters, in which the company has grown stronger despite the economic downturn. On Monday, Apple reported its net income soared 47 percent from a year ago, sending shares up sharply in Tuesday trading.

The updated iMacs have bigger screens — 21.5 inches and 27 inches, compared with existing models' 20 inches and 24 inches. They also have speedier processors and better graphics. The least expensive model costs $1,199, the same as the past generation, but the top-of-the-line iMac is now $200 cheaper at $1,999.

The wireless Magic Mouse, as Apple calls it, will be sold standard with iMacs or by itself for $69. It lets people manipulate what they see on the screen by pinching, swiping and using other gestures, similar to the control mechanism made popular on the screen of the iPhone.

Tim Cook, Apple's chief operating officer, said that after using the new mouse for a few months, sitting down at a computer with a traditional mouse makes him "want to throw it out the window."

Apple also made its least expensive laptop, the $999 MacBook, sleeker, faster and more like the higher-end MacBook Pro machines, with a "multitouch" track pad and a sealed-in battery that can't be removed.

Apple introduces its motion-controlled Magic Mouse and beefed-up product lines 10/20/09 [Last modified: Tuesday, October 20, 2009 9:42pm]
Photo reprints | Article reprints

Copyright: For copyright information, please check with the distributor of this item, Associated Press.
    

Join the discussion: Click to view comments, add yours

Loading...
  1. Tampa's streetcar system looks to expand north through downtown

    Transportation

    TAMPA — The TECO Line Streetcar system that runs from Ybor City to the Channel District could be extended north through downtown all the way to Tampa Heights, according to the latest update of a $1.7 million study aimed at expanding the streetcar system.

    Riders take in the last few stops of the streetcar route in Ybor City during the tenth anniversary celebration of the TECO line streetcar system in Tampa in 2012. Now officials are looking for ways to expand the service north through downtown to Tampa Heights. [EVE EDELHEIT  |  Times]
  2. Tampa Bay small businesses give Tampa B+ for regulatory climate

    Corporate

    In a recent survey about small business sentiments toward state and local government policies that affect them, Tampa Bay ranked at No. 25 out of 80 — a B+ overall.

    Tampa Bay ranked No. 25 out of 80 in a recent survey about how small business owners feel about state and local government policies that affect them. | [Times file photo]
  3. Seminole Heights restaurants face struggles amid killings, post-Irma

    Food & Dining

    TAMPA — The neighborhood's hip circle of popular, well-regarded restaurants is feeling the squeeze in the wake of a recent killing spree. And the timing is rough.

    Ella’s Americana Folk Art Cafe has been taking precautions in light of the Seminole Heights killings: keeping the lights on all night and having employees walk to their cars in groups.
  4. St. Pete-Clearwater holding food, supply drive for hurricane refugees

    Airlines

    CLEARWATER — St. Pete-Clearwater International Airport and Allegiant Air are holding a food and supply drive for the Hispanic Outreach Center in Pinellas County. The event, which will benefit refugees displaced by Hurricane Maria, will be held Tuesday from 5 p.m. to 8 p.m. at the airport at 14700 Terminal Blvd.

    St. Pete-Clearwater International Airport and Allegiant Air are hosting a food and supplies drive Tuesday for refugees displaced by Hurricane Maria. | [Times file photo]
  5. Tallest building in Pinellas County in search of a new name

    Real Estate

    ST. PETERSBURG — The name "Priatek" is gone from Pinellas County's tallest building, perhaps to be replaced by that of a much better-known company new to the Tampa Bay area.

    The Priatek name is off of downtown St. Petersburg's tallest building.
 [LARA CERRI  |   Times.  2015]