St. Petersburg Times hosts newspaper executives in St. Pete Beach

About 110 Florida newspaper advertising and retail marketing executives gather Thursday at the TradeWinds Island Resorts in St. Pete Beach for the annual Florida Newspaper Advertising and Marketing Executives Association conference. Speakers include top media buyers and executives from such marketers as Beall's, Best Buy, Dillard's, Macy's, SunTrust, Target and Visit Florida. Hosted by the St. Petersburg Times, the conference theme focuses on newspaper companies "bouncing back" as marketing vehicles.