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On Retail

St. Petersburg to ask community for Pier advice

By Mark Albright, Times Staff Writer
In print: Tuesday, July 22, 2008


Corroded pipe fixtures were removed from under the Pier on Monday. The potable water pipes are being replaced.
Corroded pipe fixtures were removed from under the Pier on Monday. The potable water pipes are being replaced.
[WILLIE J. ALLEN JR. | Times]
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All that's happened since St. Petersburg city leaders derailed a plan to rebuild the Pier is the seriously corroded, 82-year-old superstructure holding up the city's iconic downtown waterfront landmark deteriorated another two years.

That should change now that City Council has decided to spend $40,000 to stage community visioning sessions this fall, studying ways to spend $50-million earmarked from downtown property taxes to overhaul the facility in 2011.

City officials have been perplexed for decades about what to do as the quarter-mile, vintage 1926 pier approach comes to the end of its life span. Rebuilding it alone eats up $35-million. The five-story inverted pyramid remains solid, but it's dated and inefficient to fill with much more than tourist retailers. Despite the city's best efforts, there appears no end to an operating subsidy headed this year for $1.4-million.

"Everything will be on the table: tearing the Pier down completely, rehabbing what's there or building a whole new facility," said Beth Herendeen, city marketing director.

How long before some wag suggests a baseball stad — nah. Who would have the nerve?

'For here or to go?' coming to Checkers

In what once would have been heresy, Checkers Drive-In Restaurants, the Tampa Bay-bred pioneer of the prefab, double drive-through, has designed its first store equipped with an indoor dining room.

The new prototype fits in shopping centers. Except for some screened-in porches in the Snow Belt, the 800 pre-fab Checkers/Rally's restaurants offer walk-up customers only outdoor picnic tables. "We're not abandoning the double drive-through, but the world has changed," said Michael Arrowsmith, senior vice president of development. "Our top volume outlet today is a food court with seating in the Atlanta airport, so we'll do more of those. A shopping center store gives us more options and costs less."

Buy-one-get-one-free taking over at grocers

Buy-one-get-one-free deals, called BOGOs in the grocery trade, spread like a grass fire at Publix and Winn-Dixie. They all but retired two-for-one specials.

The difference? Two-for-one lets you buy only one to get half price. Buy-one-get-one-free is half-price only if you buy two.

Why switch? Mass-merchant profit is driven by inventory turnover. BOGOs move more product faster than two-for-one.

Mark Albright can be reached at albright@sptimes.com or (727) 893-8252.



[Last modified: Jul 23, 2008 01:53 PM]



Comments on this article
by Alex Jul 23, 2008 1:53 PM
Take down the building and make this into an exercise/cultural venue. Playgrounds, a bandshell, and some fishing areas are plenty. I live 6 blocks away and haven't shopped inside in over a decade.
by george Jul 22, 2008 4:40 PM
Everything suffers in the sun and salt water. Sometimes it is cheaper to tear down and rebuild instead of patching the problem.
by Dave Jul 22, 2008 4:08 PM
You know, if city leaders wait long enough, a good-sized hurricane will decide this for them anyway.
by TechRider Jul 22, 2008 3:58 PM
The Checkers at 49th and Ulmerton has had indoor dining for years. Good research for your article.
by tim Jul 22, 2008 3:51 PM
If they moved the allocated valet parking spaces off the main approach instead of hogging the prime spots near the entrance, maybe more people would go there. You either walk a mile or watch the valet guy walk ten feet to get your car for $6. Dumb
by Pierre Jul 22, 2008 3:42 PM
I say we keep it and add free amusement rides to one of those surrounding parks land.
by Jeff Jul 22, 2008 3:34 PM
I have the solution: Blow it up. It would be an improvement over the current eye-sore. Or fill it with soil and build the stadium there. That would be cool
by paul Jul 22, 2008 3:34 PM
if you get read of the pier you got to be out of you mineds anybody that goes to stpete knows of the pier and if its knot there then there is know ST. PETE
by Kenneth Jul 22, 2008 2:45 PM
They should convert it into a space for weddings/receptions and business functions. Use the rental rates as a revenue source. Would be a great location for a wedding or corporate get together. Would bring more tourists into the area and their $$$
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