There's power in a pillow, as anyone who wakes up with a neck ache knows. There's also big money.
Joy Mangano, an inventor and a favorite guest on HSN, sold 216,000 sets of her Comfort & Joy MemoryCloud pillow in a single day, breaking an HSN record for the number of units of an item sold in one day. At $69.95 for the buy one, get one free set, that amounted to $15.1 million. Even Mangano described it as "WOW,'' calling it a "hallmark day" in her career. Prior to the pillows, her record was 174,000 Forever Fragrant Odor Eliminating sets sold in one day in 2010. Not even her famous Huggable Hangers have beaten that.
Interestingly, the patent-pending pillows didn't get great reviews on HSN.com. Of the 65 reviews posted as of Monday afternoon, the pillow set averaged 2.5 stars out of 5. Sixteen buyers gave it 5 stars and 33 people gave it 1 star, including some who said the pillows smelled bad and were heavy and lumpy.
"Sorry, these were very hard and I cannot use them. I would compare them to a wet sandbag,'' wrote one reviewer. Still, a record is a record, and $15.1 million in sales isn't chump change. Plenty of retailers would love to achieve that in a year, forget a single day.