Make us your home page
Instagram

Barnes & Noble unveils new, easier-to-use Nook e-reader

Barnes & Noble’s new Nook e-reader strives for simplicity.

Associated Press

Barnes & Noble’s new Nook e-reader strives for simplicity.

NEW YORK — The lighter, slimmer, cheaper new version of Barnes & Noble's e-reader has a black-and-white touch screen and aims squarely at the "grandma" demographic — or at least those craving a simpler e-book reader.

The latest Nook's price tag — $139 — is a sign that the book seller also is aiming to compete with Amazon and Borders Group on e-reader prices.

The focus on simplicity means the new Nook's battery can last two months, CEO William Lynch said at an event in New York. Lynch said the latest Nook was inspired by feedback from customers — specifically a letter asking why no e-readers were suitable for a grandmother.

"The Kindle 3 has 38 buttons. That's 37 more than the all-new Nook," said Lynch, taking a jab at Amazon.com's e-reader, the market's top seller.

The new Nook, to be available June 10, is WiFi only, has a 6-inch touch screen and can hold up to 1,000 digital books. It features the latest E Ink technology, which significantly minimizes flashing that can occur as a user pages through an e-book.

The newest device replaces versions that came before the Nook Color, which still sells for $249. After the all-new Nook's release, the first-generation Nook will sell for $119, and the Nook 3G will sell for $169 — until supplies run out.

Morningstar analyst Peter Wahlstrom said the newest version keeps Barnes & Noble current on technology, while reserving the company the option to release a more tabletlike device later. "You don't have to get into the really crowded tablet space right away," Wahlstrom said.

Barnes & Noble executives said the new device lets readers look up words, highlight passages, search and adjust font size.

The new device from Barnes & Noble comes after cable TV mogul John Malone's Liberty Media Corp. made a surprise $1 billion offer for the company Friday. Liberty Media executives have said they are interested in both Barnes & Noble's digital properties and retail stores.

Barnes & Noble unveils new, easier-to-use Nook e-reader 05/24/11 [Last modified: Tuesday, May 24, 2011 9:20pm]
Photo reprints | Article reprints

Copyright: For copyright information, please check with the distributor of this item, Associated Press.
    

Join the discussion: Click to view comments, add yours

Loading...
  1. Appointments at the Tampa Metropolitan Area YMCA and the Straz Center highlight this week's Tampa Bay business Movers & Shakers

    Business

    Charities

    The Tampa Metropolitan Area YMCA has named Matt Mitchell its new chief executive officer, effective Oct. 16. Selected by the Y's CEO Search Committee following a five-month search, Mitchell will succeed Tom Looby, who is retiring. Looby has served the Y Movement for 37 years, the past 10 …

    The Tampa Metropolitan Area YMCA has named Matt Mitchell as its new Chief Executive Officer. [Handout photo]
  2. Rep. Larry Ahern gets roughed up by Clearwater City Council

    State Roundup

    It seemed innocuous enough: an "end of session report" from state Rep. Larry Ahern, R-Seminole, to the Clearwater City Council.

    Then Ahern got taken to the woodshed.

    Rep. Larry Ahern is vying for a seat on the Pinellas commission.
  3. There's a bar in Tampa where you can roller skate and eat sushi

    Food & Dining

    Roller skating, it's not just for kids birthday parties and the 1970s anymore.

    The exterior of Pattinis features this mural by Art Aliens! [Pattinis South Tampa via Facebook]
  4. Lockdown: Florida's 97,000 prison inmates confined through weekend

    State Roundup

    All of Florida's 97,000 state prison inmates are on lockdown — and will remain confined to their dorms at least through the weekend — in response to unspecified threats about possible uprisings, officials from the Florida Department of Corrections confirmed Thursday.

    Blackwater River Correctional Facility. [Florida Department of Corrections]
  5. Carnival announces five more cruises from Tampa to Cuba

    Tourism

    TAMPA — Carnival Cruise Line is adding five more cruises from Tampa to Cuba in 2018, Port Tampa Bay announced Thursday.

      Carnival Cruise Line announced additional cruises to  Cuba. Pictured is its Paradise cruise ship departing on its inaugural voyage to Cuba from Tampa. | [MONICA HERNDON | Times]