Make us your home page

Beall's and artist Guy Harvey team up for 'Save Our Gulf' T-shirts

The Gulf of Mexico is in peril. And this is Florida. So it's time for a commemorative T-shirt.

Beall's department stores and popular sport fishing artist Guy Harvey have obliged with a growing selection of "Save Our Gulf" T-shirts priced at $17 to $20.

"We're a Florida store and realize just how much the gulf touches so many of our communities and the lives of our customers," said Mary Beth Fox, vice president of marketing for the Bradenton-based chain. "We're concerned about the oil spill's effect on an ecosystem that we all rely on so much."

It's another example of cause marketing by department stores seeking to bond with shoppers by raising research money for causes ranging from breast cancer to heart disease. Beall's pledged to raise at least $150,000 for gulf fisheries research by the end of the year.

The shirts register concern about the fate of a body of water fouled by an oil slick the size of Delaware and laced with 12 billion cubic feet of natural gas suspended underwater in dispersant. But they are worded not to take sides in ongoing political conflicts: drilling or no more drilling. Commercial fishing vs. recreational fishing. Gov. Charlie Crist vs. the Republican-controlled Legislature. BP vs. the Obama administration.

Harvey created the line of "Save Our Gulf" T-shirts. Beall's stocks them and developed other styles of T-shirts for its own Reel Legends men's line of fishing apparel that sell for $17. About a dozen more "Save Our Gulf" products designed for women and kids are coming in a few weeks, as well as hats, posters and license plates.

Beall's anticipated enough demand to trademark the phrase "save our gulf." Suppliers reacted so quickly, the first T-shirts arrived in stores in three weeks, faster than they could complete the ad campaign to promote them.

The benefactor is Harvey's foundation, which is linked to Nova Southeastern University Oceanographic Center in Fort Lauderdale. The foundation writes checks for research on gulf fisheries management and oil spill effects on its marine life.

Born in Germany, raised in Jamaica and now based in the Cayman Islands, the popular artist is a formally trained marine biologist concerned with species preservation.

Beall's and Harvey are kicking in $10 for each of the $20 Harvey shirts sold. The department store also is contributing a portion of sales from its own "Save Our Gulf" products and offering a 15 percent store discount for a $3 donation.

Through the fifth day of the promotion, more than 6,000 customers donated, raising $18,000 for the foundation.

"The response so far has been phenomenal," said Cory Hutchens, store manager of Beall's in Largo Mall.

Mark Albright can be reached at or (727) 893-8252.

Beall's and artist Guy Harvey team up for 'Save Our Gulf' T-shirts 07/20/10 [Last modified: Wednesday, July 21, 2010 5:12pm]
Photo reprints | Article reprints

© 2017 Tampa Bay Times


Join the discussion: Click to view comments, add yours

  1. Lost Highway: As FHP struggles to recruit, speeding tickets plummet

    State Roundup

    TALLAHASSEE — The number of speeding tickets written by Florida state troopers has plunged three straight years as the agency grapples with a personnel shortage and high turnover.

    A Florida Highway Patrol Academy class in the late 1980s. Typically, graduating classes had about 80 recruits. But the most recent class has less than half that as the agency continues to struggle to fill vacancies. [

Florida: Highway Patrol]
  2. Kidpreneurs — and adults — capitalize on gooey, squishy Slime craze


    First it was Play-Doh. Then Gak. There have been dozens of variations for sale of the oozy, gooey, squishable, stretchable kids' toy through the generations.

    Aletheia Venator and Berlyn Perdomo demonstrate the stretchiness of their slime. - Berlyn Perdomo and her friend, Aletheia Venator, both 13, make and sell slime which can be seen on their instagram site @the.real.slimeshadyy [JIM DAMASKE   |   Times]
  3. The last farmer of Florida's prized Zellwood corn is thinking of packing it in


    MOUNT DORA — Hank Scott steps out of his pickup between the long rows and snaps off an ear that grows about bellybutton-high on the forehead-high stalks.

    Hank Scott, co-owner of Long and Scott Farms, shucks an ear of corn on the farm in Mount Dora, Fla., on Wednesday, May 10, 2017. The farm specializes in Scott's Zellwood Triple-Sweet Gourmet Corn. LOREN ELLIOTT   |   Times
  4. Law firm's Russia ties prove nothing about Trump


    The statement

    "Law firm @POTUS used to show he has no ties to Russia was named Russia Law Firm of the Year for their extensive ties to Russia. Unreal."

    Sen. Chris Murphy, D-Conn., stands during a media availability on Capitol Hill, Monday, June 20, 2016 in Washington. A divided Senate blocked rival election-year plans to curb guns on Monday, eight days after the horror of Orlando's mass shooting intensified pressure on lawmakers to act but knotted them in gridlock anyway — even over restricting firearms for terrorists. (AP Photo/Alex Brandon)
  5. Pasco county lawyer disbarred for taking woman's money

    Real Estate

    NEW PORT RICHEY — The Florida Supreme Court on Thursday disbarred Pasco County attorney and former congressional candidate Constantine Kalogianis.

    The Florida Supreme Court on Thursday disbarred Pasco County attorney and former congressional candidate Constantine Kalogianis. 
[2016 booking photo via Pasco County Sheriff's Office]