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Beauty products store Ulta to open April 25 at Gulf View Square mall

PORT RICHEY — Ulta, which says it caters to women who like to "indulge in beauty" as well as those who are "time compressed," plans to open a store next month in Gulf View Square mall.

The cosmetics superstore will have a grand opening April 25-27 that will include free samples of the more than 20,000 brands of beauty products offered inside the 10,000-square-foot store. Customers will also be able to get free makeovers and consultations with experts in skin care, cosmetics and hair styling, according to the company's news release.

The first 100 guests to visit the store each of the two days will receive free gift certificates ranging from $5 to $100, plus a free hair or skin service.

The store, which has a 950-square-foot full service salon, specializes in luxury cosmetics brands such as Dermalogica, Murad, Exuviance, Kinerase, Bare Escentuals, Smashbox, Stila, Benefit and Urban Decay. Professional hair and nail brands include Pureology, Redken, Matrix, Living Proof, Ojon, Essie and OPI.

Ulta also carries popular drugstore brands such as L'Oreal, Neutrogena, Olay, Pantene and Revlon, as well as its own private label products.

As of November, Ulta operated 664 retail stores across 46 states, including one at the Grove shopping center in Wesley Chapel. It also sells products at

It is the first new store to announce its location at the mall since J.C. Penney broke the news in January that it would close 33 underperforming stores, including the one at Gulf View Square.

Company officials say each store creates about 20 new jobs. Visit to apply.

Beauty products store Ulta to open April 25 at Gulf View Square mall 02/27/14 [Last modified: Thursday, February 27, 2014 12:30pm]
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