Chris Elliott, onetime chief operating officer at Church's Chicken and Cinnabon, has been named chief executive officer of Beef 'O' Brady's Family Sports Pubs. Most recently he was an El Pollo Loco franchisee in Atlanta.
He replaces Chuck Winship, who in 12 years steered the Tampa-based network of franchised burgers and wings restaurants from 33 to 250 stores.
Like virtually all sit-down restaurant chains, Beef's has struggled with decreased sales through the recession and recently showed signs of improvement. The chain has about a dozen fewer franchisees than a year ago and has been trying to set up shop in hotels, airports and college student unions.
Beef's is now controlled by Levine Leichtmann Capital Partners, a Beverly Hills, Calif., firm that invested $24.5 million in the chain in 2007.