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Beef 'O' Brady's signs on for three more years with bowl game in St. Petersburg

Beef 'O' Brady's, the Tampa-based casual restaurant chain, has signed a "seven figure" naming rights deal for another three years with the owners of a college bowl game played at Tropicana Field in St. Petersburg.

The second Beef 'O' Brady's bowl aired in December, and ESPN's broadcast drew 3.6 million viewers nationally.

"We found it's good for our brand," said Chris Elliott, chief executive officer of the 213-store chain. "We're well-known in Florida, but not in the other 22 states where we don't have as many stores."

Beef 'O' Brady's signs on for three more years with bowl game in St. Petersburg 04/07/11 [Last modified: Monday, April 11, 2011 2:38pm]

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