BRANDON — For a lot of people, Aaron McGuire said, shopping for a cell phone has been kind of like shopping for a used car. Salespeople can be intimidating, contracts can be confusing and if you end up being disappointed with your decision you're out of luck.
McGuire is the general manager of Best Buy Mobile, slated to open Oct. 13 next to Starbucks in Westfield Brandon mall. The store is essentially the mobile electronics department of a Best Buy store, but in a space of its own.
"What we offer is a better way to buy your mobile phone," McGuire said. "We care a lot about the kind of experience you have when you come into our store."
Best Buy Mobile will offer several brands of no-contract phones, plus phones with calling plans from Verizon, Sprint and AT&T. But the salespeople will be on salary, not commission. So they're more interested in having satisfied, repeat customers than in locking people in to long-term contracts they may not be happy with, McGuire said.
They'll also offer optional service plans on all the phones they sell.
Although cell phones will be a major thrust of the store's business, it will also carry MP3 players and accessories, and other portable electronics.
McGuire said customers can come into Best Buy Mobile and have access to anything they might want from the nearby regular Best Buy store.
"If someone wants a TV, I'll drive across the street and get them a TV," he said.
The Brandon Best Buy Mobile will be the second in Hillsborough County. A store in Citrus Park opened last month.
Best Buy Mobile will operate during regular mall hours, 10 a.m. until 9 p.m. Monday through Saturday and 11 a.m. until 6 p.m. Sunday. Visit bestbuy.com for more details.
Five Guys opens Brandon location
One day a couple of years ago, Tony Friel stopped into a Five Guys Burgers and Fries restaurant. The burger he ordered was so tasty he immediately knew he wanted to have his own Five Guys franchise.
Now Friel and his partner, Ken Franklin, who had already owned Moe's Southwest Grill at Regency Square, have opened their second Five Guys location, at 1513 W Brandon Blvd. They also own the Five Guys at Bloomingdale Avenue and Providence Road in Riverview.
Friel isn't the only burger lover who has been bowled over by the food at Five Guys. The 2010 Zagat Survey rated Five Guys' hamburgers the best in the country.
Besides a commitment to fresh ingredients, Five Guys prides itself on providing very fast service, Friel said. The menu is limited to burgers, hot dogs and grilled cheese and veggie sandwiches, and the ordering process is streamlined.
"You just order the burger the way you want it," Friel said. "It's not like we have something called a California Burger and have to order that and then request substitutions."
Five Guys is open from 11 a.m. until 10 p.m. seven days a week. The phone number for the Brandon Boulevard restaurant is (813) 409-2095.
If you know of something that should be Everybody's Business, contact Marty Clear at email@example.com.