Blockbuster Express — vending machines that offer $1-a-day DVD rentals — are dramatically expanding at Publix Super Markets. The Lakeland grocer signed a deal to put them in 575 of its 1,000 stores in a matter of months.
Along Florida's west coast the Blockbuster Express arrived in 60 of 267 Publix stores this month. In 20 more stores they replaced the similar MovieCube machines that were a holdover from the days when those stores were Albertsons.
The kiosks, which hold 950 copies of a limited selection of recent releases, accept credit cards and double as a return box.
Blockbuster Express is a joint venture between the video and game rental chain and NCR Corp. It's racing to catch up with Redbox, a joint venture between Coinstar and McDonald's Corp. Blockbuster plans to be in 10,000 locations versus 17,000 Redboxes deployed at many Wal-Mart, McDonald's, 7-Eleven and Walgreens stores.