Make us your home page
Instagram

Burger King nixes lower-calorie 'Satisfries'

This undated image provided by Burger King, shows the new french fry that the company says has 20 percent fewer calories than its regular fries. The "Satisfries" will cost about 30 cents more than its regular fries. (AP Photo/Burger King, Noel Barnhurst)  NYBZ119

This undated image provided by Burger King, shows the new french fry that the company says has 20 percent fewer calories than its regular fries. The "Satisfries" will cost about 30 cents more than its regular fries. (AP Photo/Burger King, Noel Barnhurst) NYBZ119

NEW YORK — Burger King is getting rid of the lower-calorie french fries it introduced less than a year ago at most restaurants.

The Miami-based chain said in a statement that it gave its North American franchisees the option to continue selling the french fries earlier this week. Only about 2,500 of about 7,500 locations opted to continue selling them as a permanent item. The others have started phasing them out.

The french fries, called "Satisfries," were a big bet for Burger King when they were announced last September. But they weren't as well received as Burger King had hoped.

The name was mocked in some corners, with one website referring to them as "Saddest Fries." There also is some confusion about their caloric superiority, with a small order still containing 270 calories. A small order of McDonald's fries, by comparison, has 230 calories because the serving weighs less.

Satisfries also are pricier, costing about $1.89 for a small order, compared with $1.59 for regular fries.

And it's unclear whether customers were aware what made the fries lower in calories. Burger King said Satisfries used a different type of batter to prevent some oil from being absorbed by the potatoes during frying. But the company did not have signs in restaurants explaining the difference between Satisfries and regular fries.

It's just one of the gambits by Burger King since investment firm 3G Capital took it public again 2012. Other moves have included the return of the Big King, which resembles a Big Mac, and a French Fry Burger.

This week, Burger King Worldwide also announced the return of Chicken Fries for a limited time. The company said it brought back the deep-fried chicken in response to demand it saw online.

In the latest quarter, sales at Burger King's established restaurants in the U.S. and Canada edged up just 0.4 percent.

Burger King nixes lower-calorie 'Satisfries' 08/13/14 [Last modified: Wednesday, August 13, 2014 8:41pm]
Photo reprints | Article reprints

Copyright: For copyright information, please check with the distributor of this item, Associated Press.
    

Join the discussion: Click to view comments, add yours

Loading...
  1. Trump shuts down CEO advisory councils as main group acts to disband

    Business

    President Donald Trump's main council of top corporate leaders disbanded on Wednesday following the president's controversial remarks in which he equated white nationalist hate groups with the protesters opposing them. Soon after, the president announced on Twitter that he would end his executive councils, "rather than …

    President Donald Trump meets with Merck's chief executive, Kenneth Frazier, second from left, and other leaders of the pharmaceutical industry in the Roosevelt Room of the White House last January. On Wednesday, Trump's main council of top corporate leaders disbanded following the president's controversial remarks in which he equated white nationalist hate groups with the protesters opposing them.
[New York Times file photo]
  2. A long-awaited vision for Tampa's Westshore Marina District

    Real Estate

    TAMPA —Eleven years after plans to develop a waterfront tract on the Tampa side of the Gandy Bridge were first announced, a new rendering gives a hint of what Westshore Marina District ultimately will look like.

    Rendering of Marina Pointe, a condo project overlooking Tampa Bay as part of the Westshore Marina District. [Courtesy of Masterfile Corp.}
  3. Buddy Brew Coffee to open downtown Tampa location

    Business

    TAMPA — Buddy Brew Coffee plans to open a new location in downtown Tampa at Park Tower in early 2018. The specialty coffee craft roaster, which was founded in 2010, has five other locations throughout Tampa including the Oxford Exchange, Sarasota, Hyde Park Village and Terminal F inside the Tampa International …

    A cappuccino is displayed at Buddy Brew in Tampa in January 2017. [CHARLIE KAIJO | Times]
  4. Where to pig out for National Bacon Lovers Day

    Food & Dining

    That's right: Sunday is the national day devoted to all things bacon, National Bacon Lovers Day. Which, really, isn't too different from the other 364 days of the year. But here's a little roundup of some special places to celebrate everyone's favorite meat snack (seriously, even vegans have a grudging respect …

    A creme-filled doughnut topped with maple frosting and bacon at Dough on MacDill Avenue in Tampa.
  5. The Penny Hoarder tops 79 fastest growing Tampa Bay companies on Inc. 5000

    Business

    ST. PETERSBURG — The Penny Hoarder on Wednesday further cemented its reputation as one of the country's fastest growing companies. The personal finance web site business ranks 25th nationwide and tops in the Tampa Bay market for growth on the 2017 Inc. 5000 list of fastest growing businesses.

    Vishal Mahtani (left), vice president of business development, Alexis Grant (center), executive editor, and Kyle Taylor, CEO and founder of The Penny Hoarder, celebrate the news with their staff  Wednesday of making the new Inc. 5000 ranking of fastest growing companies in the country. They enjoyed champagne during a catered lunch at their office in downtown St. Petersburg after ranking 25th nationwide and tops in the Tampa Bay market for growth on the just released 2017 Inc. 5000. [DIRK SHADD   |   Times ]