TAMPA — Facing heightened competition just as visitors feel less inclined to scrimp, Busch Gardens Tampa Bay has punched up the food, beverage and entertainment offerings at its winter concert series.
The Sunday concerts have been redone with higher-grade performers in Gwazi Park, while adding 50 beer choices and popular foods from branded restaurant chains.
"It's part of our effort to elevate a lot of what we do this year," said Jill Revelle, a park spokeswoman.
The lineup includes Montgomery Gentry on Feb. 13, Joan Jett & the Blackhearts on Feb. 20, the Commodores and Pointer Sisters on Feb. 27, and Travis Tritt and the Charlie Daniels Band on March 6.
Admission is built into park admission and its Fun Card passes. But Busch this year added VIP seating in the 3,000-seat outdoor amphitheater surrounded by a grassy hill for $27.95, including a meal ticket.
Also new is a 14-tent beer garden dispensing 50 beers — many not Anheuser Busch InBev products — and tents selling foods from Outback Steakhouse, Smokey Bones and GrillSmith.
The Sunday concert series is in addition to the park's long-standing Real Music series in the Stanleyville Theater. That winter series features acts geared to older generations ranging from the Tommy Dorsey Orchestra, Debbie Reynolds and Tony Orlando to the Ventures, Osmond Brothers and Herman's Hermits.