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Businesses, colleges buy up .xxx domains for protection

ST. PAUL, Minn. — The University of Kansas is buying up website names such as www.KUgirls.xxx and www.KUnurses.xxx. But not because it's planning a Hot Babes of Kansas site or an X-rated gallery of the Nude Girls of the Land of Aaahs.

Instead, the university and countless other schools and businesses are rushing to prevent their good names from falling into the hands of the pornography industry. Over the past two months, they have snapped up tens of thousands of ".xxx" website names that could be exploited by the adult entertainment business.

The university spent nearly $3,000 in all. It plans to keep the .xxx names and do nothing with them.

The brand-new .xxx suffix is an adults-only variation on .com. The .xxx name went on sale to the public for the first time this week. ICM Registry of Palm Beach is the exclusive manager of the .xxx names and sells them through a dozen middleman companies such as GoDaddy.com for an average of $100 a year.

ICM sold .xxx names for the past two months exclusively to companies and others that wanted to protect their brands from the porn industry. During the so-called sunrise sale, ICM registered nearly 80,000 names, said chairman and CEO Stuart Lawley.

A search of ICM's database finds prominent brand names — including Nike.xxx, Pepsi.xxx and Target.xxx — among those purchased.

"Target has applied to block a number of the .xxx domains that correspond with our registered trademarks," said Lee Henderson, a Target spokesman. He added, dryly: "We do not plan to use the domains."

The Internet Corp. for Assigned Names and Numbers, or ICANN, which the U.S. government established in 1998 to run the Internet's address system, authorized creation of .xxx this year.

The strongest opposition to the suffix has come from the adult entertainment industry. The Free Speech Coalition, the industry's trade group, lobbied against its creation, complaining among other things about the registration fees.

Allison Vivas, president and CEO of Pink Visual Productions, an adult website operator in Van Nuys, Calif., said her company and others were also given the chance to buy up .xxx sites matching their .com addresses, but Vivas and many others opted not to.

Businesses, colleges buy up .xxx domains for protection 12/09/11 [Last modified: Friday, December 9, 2011 9:43pm]

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