Sunday, December 10, 2017
Business

Tampa's Datz Dough has a doughnut ice cream cone that's big, messy and delicious

You've heard of the cronut.

What about the rainbow bagel? The waffle taco? Or the bacon sundae?

Some food trends go viral on the Internet in a matter of days. People waited in line to try the croissant-doughnut hybrid pastry in bakeries across the globe back in 2013. But can you find one now? I'm not so sure.

So when Datz Dough in South Tampa announced it was going to sell a doughnut ice cream cone dessert last month, the staff there wasn't sure it was going to take off. But it did.

I had to try it for myself.

A doughnut ice cream cone is exactly what it sounds like: a cone made of baked dough, flavored with cinnamon and sugar. The inside of the cone is lined with chocolate ganache or Nutella. Ice cream and sweet toppings, such as whipped cream, sprinkles and a cherry, are piled on top.

It was delicious. But beware: the dessert is enormous (for $10 a pop, I'd hope so) and it can be pretty messy.

The doughnut ice cream cone first made an appearance at Datz Dough, 2606 S MacDill Ave., on March 24. There was a line of nearly 70 people waiting to try it. The bakery sold out of its 200-cone supply in less than two hours.

By March 31, the bakery announced that the doughnut ice cream cone would become a staple on the menu, with the flavor changing every week. First it was a cone with jelly doughnut-flavored ice cream inside. This week it was Boston cream, with chocolate whipped cream, chocolate sprinkles, a chocolate-covered potato chip and a cherry on top.

So why a doughnut ice cream cone? And why now? A Datz Dough employee found a photo from Instagram of a doughnut ice cream cone from a bakery in Prague, Czech Republic, a few weeks ago.

The image started a text conversation among bakery staffers, and they decided to make one, said Tina Contes, Datz Dough general manager and confectionist.

"We wanted to make one that you could find in Tampa. We're the only one making them right now," Contes said. "You see these viral food trends in cities like New York or Los Angeles or Paris. We wanted to bring some of that right here to Tampa."

It had to happen fast. Viral food trends don't last long. (See the cronut, Burger King's discontinued bacon sundae or Taco Bell's eliminated waffle taco.)

"These mashups seem to be another innovative way for operators to showcase their creativity. They seem to have some level of sustainability, but are often replicated by other restaurants," said Darren Tristano, president of Technomic, a Chicago food research firm. For example, Krispy Kreme offers doughnut sundaes. "The mashup can create short-term interest driving customers to promote the product on social media and drive awareness of the brand. This can often provide some short-term guest traffic, which helps them initially but ultimately, they will need to continue to provide interesting options for customers to keep them coming back."

Contes and her team spent a week perfecting the doughnut ice cream cone before they decided to debut it in the store. Every night after the shop closed, they'd make another test batch. The dough couldn't be too sweet. They needed to find a way to keep the cones from falling apart or becoming soggy as the ice cream melted. They tested the cone with different ice cream flavors.

Now Datz Dough sells about 60 cones a day, said Tony Pullaro, spokesman for the bakery.

"As long as customers keep ordering them, we'll keep selling them," he said.

It's easy to look at a doughnut ice cream cone and think this dessert is totally over the top. It is.

It's sweet, and filling, and within a matter of minutes it becomes a sticky, melted mess. But it's just so Instagram-worthy. A group of four women ordered one each after they saw me dig into mine.

I recommend it as something that's worth trying once. After that, I'm happy to buy a standard ice cream cone. Or a doughnut. Just not the two at the same time.

Contact Justine Griffin at [email protected] Follow @SunBizGriffin.

Comments
Tampa: Hundreds protest Trump’s decision on Jerusalem

Tampa: Hundreds protest Trump’s decision on Jerusalem

TAMPA — Hundreds rallied near the University of South Florida on Friday night to protest President Donald Trump’s recent declaration that the United States will recognize the divided city of Jerusalem as the capital of Israel.The protest was organize...
Published: 12/08/17
Updated: 12/09/17

Duke outage leaves 7,700 without power near Pinellas Park

PINELLAS PARK — Up to 7,700 customers across Pinellas Park, Lealman and Kenneth City lost power in a Thursday night outage, according to Duke Energy.The outage impacted a cloverleaf-shaped area of customers, with pedals extending in the cardinal dire...
Published: 12/08/17
Express lanes set to open on Veterans. They’re free -- for now.

Express lanes set to open on Veterans. They’re free -- for now.

TAMPA — Drivers on the Veterans Expressway will gain an extra lane from Gunn Highway to Hillsborough Avenue starting Saturday.But there’s a catch: Once drivers enter the lane, they won’t be able to leave it — not until a designated exit about six mil...
Published: 12/08/17
St. Petersburg chamber of commerce charts ‘Grow Smarter’ economic development strategy

St. Petersburg chamber of commerce charts ‘Grow Smarter’ economic development strategy

Times Staff WriterST. PETERSBURG — What started more than five years ago as an exploratory conversation among a handful of business leaders blossomed Friday into a full-blown community discussion of how to nurture business while working to make sure ...
Published: 12/08/17
Visit St. Pete/Clearwater makes Orlando tourists a top target

Visit St. Pete/Clearwater makes Orlando tourists a top target

In a decision driven by some major data crunching, Visit St. Pete/Clearwater next year will focus its tourism advertising on three target markets: Orlando, New York City and its Tampa Bay home."Research is going to dictate our behaviors and direction...
Published: 12/08/17
Having JW Marriott run Water Street Tampa’s new 519-room hotel expected to help Tampa pursue more upscale conventions

Having JW Marriott run Water Street Tampa’s new 519-room hotel expected to help Tampa pursue more upscale conventions

TAMPA — JW Marriott, a luxury hotel brand new to Tampa, will run the new 519-room hotel that the Water Street Tampa project is building next to the Marriott Waterside Hotel & Marina, developers announced Friday.Construction on the 26-story hotel is ...
Published: 12/08/17

Gravel spill shuts down parts of northbound Howard Frankland Bridge

TAMPA — Authorities are cleaning up a load of gravel spilled onto the northbound Howard Frankland Bridge on Friday afternoon, shutting down at least two lanes of traffic.The incident was reported at 2 p.m. on the stretch of the bridge drivers approac...
Published: 12/08/17
A longer wait: Some now try nearly 3 years to get disability insurance

A longer wait: Some now try nearly 3 years to get disability insurance

By the time Teralyn Fleming could finally plead her case to get federal disability insurance, she had been waiting two years and three months. The wait was not a peaceful one — a blood clotting disorder pushed her out of the workforce in 2015 ...
Published: 12/08/17
Why has bitcoin’s price shot up so fast?

Why has bitcoin’s price shot up so fast?

SAN FRANCISCO — Bitcoin has been in a bull market like few the world has ever seen.At the beginning of the year, the price of a bitcoin was below $1,000. It hit $5,000 in October, then doubled by late November. And on Thursday, less than two weeks la...
Published: 12/08/17
U.S. employers added 228,000 jobs in November, unemployment rate stays at 4.1 percent

U.S. employers added 228,000 jobs in November, unemployment rate stays at 4.1 percent

WASHINGTON — U.S. employers added a robust 228,000 jobs in November, a sign of the job market’s enduring strength in its ninth year of economic recovery. The unemployment rate remained at a 17-year low of 4.1 percent, the Labor Department reported F...
Published: 12/08/17