HYDE PARK — Fashion stylist Danielle Marie McFarland moved to Tampa six years ago for a job in advertising but also offered her talents to photographers and models — on her own time — prepping for photo shoots for magazines and television commercials. Eventually, McFarland charged for her styling services, she said, but the local market wasn't big enough to support her.
Now, McFarland will combine her styling business with a retail ladies boutique — Don Me Now - Styling & Clothing Lounge — opened June 15 in Hyde Park Village behind the Wine Exchange. There, she will offer a trendy selection of women's clothing as well as personal styling and shopping services, closet makeovers, small-business professional dress seminars and private "Glam Gathering" parties.
"No one else offers this," said McFarland, 32. "Anyone can come right in and shop, or I can pull personalized looks for you."
To revamp a wardrobe, she recommends booking a Style Date, a 2 1/2 hour private session for $50. Customers complete an online questionnaire about their style, color and size preferences. Three complete outfits will be waiting when they arrive for their appointment. With no pressure to buy anything, she adds.
"Personal stylists aren't just for celebrities," McFarland said. "They broaden your horizon ... take you out of your comfort zone."
The Closet Vixen package costs $75 an hour for McFarland to inventory, purge and organize a client's closet. "Something you probably won't do yourself," she said. Plan on three or four hours.
Don Me Now – Styling & Clothing Lounge, 1627 W Snow Circle, is open 10 a.m. to 5 p.m. Monday through Saturday; noon to 5 p.m. Sunday; and by appointment 5 to 8 p.m. Tuesday and Thursday. Visit donme now.com or call (813) 253-8880.
Anchor Bar to dock in downtown Tampa
Anchor Bar co-owners John Harr and Justin Schuver want to duplicate the fun and friendly scene they've created at their Davis Islands bar, this time for residents and workers in downtown Tampa.
"Different neighborhood, same friendly vibe," said Harr, who expects to open for lunch, dinner and late-night socializing by Aug. 1.
The nautical-themed gathering place fronts Twiggs Street, midway between Tampa and Franklin streets, sandwiched between Jimmy John's and the Pita Pit. "So don't let the Franklin Street building address confuse you," Harr said.
Patrons of the original Anchor Bar can vouch for the "quality bar food, wide range of craft beers on tap and large liquor selection," he said. Happy hour will run from 3 to 7 p.m. Sports fans will find the NFL Sunday ticket and DirectTV sports package on a dozen screens. Expect live music on weekends and during downtown special events.
Anchor Bar, 514 N Franklin St., will be open seven days a week from 10:30 a.m. to 2:30 a.m.; anchorbartampa.com.
Global realty brand opens locally
Premier Sotheby's International Realty opened its 19th sales office on the gulf coast of Florida on April 26, this one in Hyde Park. Managing broker Kurt Gleeson and team sell luxury real estate with a bonus: Buyers and sellers gain access to the renowned Sotheby's auction house, as well as global marketing through sales offices in 47 countries.
"In two months," Gleeson said, "we anticipate expanding market share and are recruiting talented sales associates who specialize in luxury properties."
Premier Sotheby's, 202 A Moody Ave., is open 8:30 a.m. to 5:30 p.m. Monday through Friday and by appointment. Visit premiersothebysrealty.com or call (813) 217-5288.
Boutique Zoey Bloom closing its doors
Zoey Bloom will close its doors when its Carriage Trade Plaza lease ends in July. "Or when we run out of merchandise," said Jim Sontag, one of the owners of the upscale handbag, jewelry and accessories boutique. Zoey Bloom opened in August 2007.
"We gave it a good try and had some wonderful customers who we will miss dearly," Sontag said. "But it is time for us to move on."
All merchandise is 30 to 40 percent off now, and deeper discounts may come, he said.
Also for sale: tables, display cubes, neck forms, jewelry cases, custom mirrors, holiday decorations and other store fixtures.
Zoey Bloom, 1710 S Dale Mabry Highway. Visit zoeybloom.net or call (813) 251-1706.
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