Make us your home page
Everybody's Business

Don Me Now showcases style in Hyde Park

HYDE PARK — Fashion stylist Danielle Marie McFarland moved to Tampa six years ago for a job in advertising but also offered her talents to photographers and models — on her own time — prepping for photo shoots for magazines and television commercials. Eventually, McFarland charged for her styling services, she said, but the local market wasn't big enough to support her.

Now, McFarland will combine her styling business with a retail ladies boutique — Don Me Now - Styling & Clothing Lounge — opened June 15 in Hyde Park Village behind the Wine Exchange. There, she will offer a trendy selection of women's clothing as well as personal styling and shopping services, closet makeovers, small-business professional dress seminars and private "Glam Gathering" parties.

"No one else offers this," said McFarland, 32. "Anyone can come right in and shop, or I can pull personalized looks for you."

To revamp a wardrobe, she recommends booking a Style Date, a 2 1/2 hour private session for $50. Customers complete an online questionnaire about their style, color and size preferences. Three complete outfits will be waiting when they arrive for their appointment. With no pressure to buy anything, she adds.

"Personal stylists aren't just for celebrities," McFarland said. "They broaden your horizon ... take you out of your comfort zone."

The Closet Vixen package costs $75 an hour for McFarland to inventory, purge and organize a client's closet. "Something you probably won't do yourself," she said. Plan on three or four hours.

Don Me Now – Styling & Clothing Lounge, 1627 W Snow Circle, is open 10 a.m. to 5 p.m. Monday through Saturday; noon to 5 p.m. Sunday; and by appointment 5 to 8 p.m. Tuesday and Thursday. Visit donme or call (813) 253-8880.

Anchor Bar to dock in downtown Tampa

Anchor Bar co-owners John Harr and Justin Schuver want to duplicate the fun and friendly scene they've created at their Davis Islands bar, this time for residents and workers in downtown Tampa.

"Different neighborhood, same friendly vibe," said Harr, who expects to open for lunch, dinner and late-night socializing by Aug. 1.

The nautical-themed gathering place fronts Twiggs Street, midway between Tampa and Franklin streets, sandwiched between Jimmy John's and the Pita Pit. "So don't let the Franklin Street building address confuse you," Harr said.

Patrons of the original Anchor Bar can vouch for the "quality bar food, wide range of craft beers on tap and large liquor selection," he said. Happy hour will run from 3 to 7 p.m. Sports fans will find the NFL Sunday ticket and DirectTV sports package on a dozen screens. Expect live music on weekends and during downtown special events.

Anchor Bar, 514 N Franklin St., will be open seven days a week from 10:30 a.m. to 2:30 a.m.;

Global realty brand opens locally

Premier Sotheby's International Realty opened its 19th sales office on the gulf coast of Florida on April 26, this one in Hyde Park. Managing broker Kurt Gleeson and team sell luxury real estate with a bonus: Buyers and sellers gain access to the renowned Sotheby's auction house, as well as global marketing through sales offices in 47 countries.

"In two months," Gleeson said, "we anticipate expanding market share and are recruiting talented sales associates who specialize in luxury properties."

Premier Sotheby's, 202 A Moody Ave., is open 8:30 a.m. to 5:30 p.m. Monday through Friday and by appointment. Visit or call (813) 217-5288.

Boutique Zoey Bloom closing its doors

Zoey Bloom will close its doors when its Carriage Trade Plaza lease ends in July. "Or when we run out of merchandise," said Jim Sontag, one of the owners of the upscale handbag, jewelry and accessories boutique. Zoey Bloom opened in August 2007.

"We gave it a good try and had some wonderful customers who we will miss dearly," Sontag said. "But it is time for us to move on."

All merchandise is 30 to 40 percent off now, and deeper discounts may come, he said.

Also for sale: tables, display cubes, neck forms, jewelry cases, custom mirrors, holiday decorations and other store fixtures.

Zoey Bloom, 1710 S Dale Mabry Highway. Visit or call (813) 251-1706.

Do you know something that should be Everybody's Business? Call (813) 226-3332 or e-mail

Don Me Now showcases style in Hyde Park 06/20/13 [Last modified: Friday, June 21, 2013 3:14pm]
Photo reprints | Article reprints

© 2017 Tampa Bay Times


Join the discussion: Click to view comments, add yours

  1. Air bag recalls, lawsuits lead Takata to file for bankruptcy


    Shattered by recall costs and lawsuits, Japanese air bag maker Takata Corp. filed Monday for bankruptcy protection in Tokyo and the U.S., saying it was the only way it could keep on supplying replacements for faulty air bag inflators linked to the deaths of at least 16 people.

    Japanese air bag maker Takata Corp. CEO Shigehisa Takada bows during a press conference in Tokyo on Monday. Takata has filed for bankruptcy protection in Tokyo and the U.S., overwhelmed by lawsuits and recall costs related to its production of defective air bag inflators.
[(AP Photo/Shizuo Kambayashi]
  2. Airbag maker Takata bankruptcy filing expected in Japan, U.S.


    DETROIT — Japanese airbag maker Takata Corp. has filed for bankruptcy protection in Tokyo and the U.S., overwhelmed by lawsuits and recall costs related to its production of faulty air bag inflators.

  3. Federal agencies demand records from SeaWorld theme park


    ORLANDO — Two federal agencies are reportedly demanding financial records from SeaWorld.

    Killer whales Ikaika and Corky participate in behaviors commonly done in the wild during SeaWorld's Killer Whale educational presentation in this photo from Jan. 9. SeaWorld has been subpoenaed by two federal agencies for comments that executives and the company made in August 2014 about the impact from the "Blackfish" documentary. 
[Nelvin C. Cepeda/San Diego Union-Tribune/TNS]
  4. Legalized medical marijuana signed into law by Rick Scott

    State Roundup

    TALLAHASSEE — Gov. Rick Scott on Friday signed into law a broader medical marijuana system for the state, following through on a promise he made earlier this month.

    Gov. Rick Scott signed legislation on Friday that legalizes medical marijuana in Florida.
  5. Line of moms welcome Once Upon A Child to Carrollwood


    CARROLLWOOD — Strollers of all shapes and sizes are lined up in front of the store, and inside, there are racks of children's clothing in every color of the rainbow.

    At Once Upon A Child, you often as many baby strollers outside as you find baby furniture and accessories. It recently opened this location in Carrollwood. Photo by Danielle Hauser