Make us your home page
Everybody's Business

Don Me Now showcases style in Hyde Park

HYDE PARK — Fashion stylist Danielle Marie McFarland moved to Tampa six years ago for a job in advertising but also offered her talents to photographers and models — on her own time — prepping for photo shoots for magazines and television commercials. Eventually, McFarland charged for her styling services, she said, but the local market wasn't big enough to support her.

Now, McFarland will combine her styling business with a retail ladies boutique — Don Me Now - Styling & Clothing Lounge — opened June 15 in Hyde Park Village behind the Wine Exchange. There, she will offer a trendy selection of women's clothing as well as personal styling and shopping services, closet makeovers, small-business professional dress seminars and private "Glam Gathering" parties.

"No one else offers this," said McFarland, 32. "Anyone can come right in and shop, or I can pull personalized looks for you."

To revamp a wardrobe, she recommends booking a Style Date, a 2 1/2 hour private session for $50. Customers complete an online questionnaire about their style, color and size preferences. Three complete outfits will be waiting when they arrive for their appointment. With no pressure to buy anything, she adds.

"Personal stylists aren't just for celebrities," McFarland said. "They broaden your horizon ... take you out of your comfort zone."

The Closet Vixen package costs $75 an hour for McFarland to inventory, purge and organize a client's closet. "Something you probably won't do yourself," she said. Plan on three or four hours.

Don Me Now – Styling & Clothing Lounge, 1627 W Snow Circle, is open 10 a.m. to 5 p.m. Monday through Saturday; noon to 5 p.m. Sunday; and by appointment 5 to 8 p.m. Tuesday and Thursday. Visit donme or call (813) 253-8880.

Anchor Bar to dock in downtown Tampa

Anchor Bar co-owners John Harr and Justin Schuver want to duplicate the fun and friendly scene they've created at their Davis Islands bar, this time for residents and workers in downtown Tampa.

"Different neighborhood, same friendly vibe," said Harr, who expects to open for lunch, dinner and late-night socializing by Aug. 1.

The nautical-themed gathering place fronts Twiggs Street, midway between Tampa and Franklin streets, sandwiched between Jimmy John's and the Pita Pit. "So don't let the Franklin Street building address confuse you," Harr said.

Patrons of the original Anchor Bar can vouch for the "quality bar food, wide range of craft beers on tap and large liquor selection," he said. Happy hour will run from 3 to 7 p.m. Sports fans will find the NFL Sunday ticket and DirectTV sports package on a dozen screens. Expect live music on weekends and during downtown special events.

Anchor Bar, 514 N Franklin St., will be open seven days a week from 10:30 a.m. to 2:30 a.m.;

Global realty brand opens locally

Premier Sotheby's International Realty opened its 19th sales office on the gulf coast of Florida on April 26, this one in Hyde Park. Managing broker Kurt Gleeson and team sell luxury real estate with a bonus: Buyers and sellers gain access to the renowned Sotheby's auction house, as well as global marketing through sales offices in 47 countries.

"In two months," Gleeson said, "we anticipate expanding market share and are recruiting talented sales associates who specialize in luxury properties."

Premier Sotheby's, 202 A Moody Ave., is open 8:30 a.m. to 5:30 p.m. Monday through Friday and by appointment. Visit or call (813) 217-5288.

Boutique Zoey Bloom closing its doors

Zoey Bloom will close its doors when its Carriage Trade Plaza lease ends in July. "Or when we run out of merchandise," said Jim Sontag, one of the owners of the upscale handbag, jewelry and accessories boutique. Zoey Bloom opened in August 2007.

"We gave it a good try and had some wonderful customers who we will miss dearly," Sontag said. "But it is time for us to move on."

All merchandise is 30 to 40 percent off now, and deeper discounts may come, he said.

Also for sale: tables, display cubes, neck forms, jewelry cases, custom mirrors, holiday decorations and other store fixtures.

Zoey Bloom, 1710 S Dale Mabry Highway. Visit or call (813) 251-1706.

Do you know something that should be Everybody's Business? Call (813) 226-3332 or e-mail

Don Me Now showcases style in Hyde Park 06/20/13 [Last modified: Friday, June 21, 2013 3:14pm]
Photo reprints | Article reprints

© 2017 Tampa Bay Times


Join the discussion: Click to view comments, add yours

  1. Florida's unemployment rate remains the same


    After four consecutive months of decline, Florida's unemployment rate is leveling out. The state's unemployment rate was 4.1 percent in July, the same as June according to state figures released Friday.

    Florida's unemployment rate was 4.1 percent in July, unchanged from June, state figures released Friday said. Pictured is a job fair. | [Times file photo]
  2. Shell of Old GM Surfaces in Court Fight Over Ignition Flaw


    DETROIT — For eight years, the shell of prebankruptcy General Motors has lingered on in the form of "old GM" — first as a corporate entity and now as an obscure trust designed to settle debts and claims left over from the company's huge financial collapse.

  3. Pinellas wants to see impact of tourism bucks spent on big events

    Local Government

    CLEARWATER –– Pinellas County relies on more than just beaches to attract visitors. County government also spends millions to help sponsor big-name events to draw even more tourists.

    The Pinellas County Tourist Development Council awareded up to $250,000 to help sponsor the 2018 Firestone Grand Prix of St. Petersburg. [CHRIS URSO   |   Times]
  4. Appointments at the Tampa Metropolitan Area YMCA and the Straz Center highlight this week's Tampa Bay business Movers & Shakers



    The Tampa Metropolitan Area YMCA has named Matt Mitchell its new chief executive officer, effective Oct. 16. Selected by the Y's CEO Search Committee following a five-month search, Mitchell will succeed Tom Looby, who is retiring. Looby has served the Y Movement for 37 years, the past 10 …

    The Tampa Metropolitan Area YMCA has named Matt Mitchell as its new Chief Executive Officer. [Handout photo]
  5. Rep. Larry Ahern gets roughed up by Clearwater City Council

    State Roundup

    It seemed innocuous enough: an "end of session report" from state Rep. Larry Ahern, R-Seminole, to the Clearwater City Council.

    Then Ahern got taken to the woodshed.

    Rep. Larry Ahern is vying for a seat on the Pinellas commission.