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Drama Home Furnishings and Slipcovers Etc. move to the Plaza in Belleair Bluffs

Drama Home Furnishings, owned by Warren Waldow, operated out of the former French Hen restaurant space in Belleair Bluffs.

JIM DAMASKE | Times

Drama Home Furnishings, owned by Warren Waldow, operated out of the former French Hen restaurant space in Belleair Bluffs.

BELLEAIR BLUFFS — Jeanne and Warren Waldow decided it was time to find larger quarters when her slipcover and upholstery business began spilling over into her husband's home furnishings store.

The two businesses — Slipcovers Etc. owned by Jeanne Waldow and Drama Home Furnishings owned by Dr. Warren Waldow, a pediatric dentist — were in the former French Hen restaurant in Belleair Bluffs.

"I started really encroaching on Warren's furniture space and it was getting smaller and smaller," Jeanne Waldow said. "I couldn't help it. My business was growing and I needed more room. He was building his business and needed more room, too."

The Waldows found a 4,000-square-foot storefront at the Plaza shopping center, less than a mile away, and opened in late October.

"It's perfect for us," Jeanne Waldow said. "It has more visibility and walk-in customers and we each have double the space for our businesses."

They put the high-end furniture showroom catering to coastal living styles in the front half of the store and the other business in the back half.

Both businesses have expanded their inventories and added employees.

"We have our own custom furniture line designed and crafted here in Florida, in Ocala," Warren Waldow said. "Customers pick out their fabrics and it takes three to four weeks for delivery. We have sofas, swivel chairs, hideaway beds and gliders."

Waldow said his expanded inventory includes more artwork by local artists and a collection of locally made flight bags, totes, makeup and shaving kits and pyramid bags. He also is carrying table and wall model ethanol-burning fireplaces that range from $190 to $790.

Jeanne Waldow said she has tripled the fabric line. In addition to slipcovers, upholstery, bedding and window treatments, her business now offers boat interiors.

>> Fast facts

Drama Home Furnishings and Slipcovers Etc.

Where: The Plaza shopping center, 100 Indian Rocks Road, Belleair Bluffs.

Hours: 10 a.m. to 5 p.m. Monday-Saturday, closed Sunday.

For more information:

Call (727) 587-7900.

Drama Home Furnishings and Slipcovers Etc. move to the Plaza in Belleair Bluffs 12/21/10 [Last modified: Tuesday, December 21, 2010 2:57pm]
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