Wednesday, June 20, 2018
Business

Everybody's Business: Lightstyle brightens lighting scene; Orange Theory Fitness to open in South Tampa; LA Fitness starts construction

PALMA CEIA — Lightstyle of Tampa Bay flipped its switch in January, opening its third Florida showroom to sell residential and commercial lighting and home decor, including mirrors, furniture, rugs and artwork. The Kansas-based business also owns two stores in Orlando.

"It's a designer's playground," says Kamid Rivera, manager of the S Dale Mabry Highway store, which occupies the former site of World of Lighting. "I love to look at their faces when they walk in and see more and more inventory every time. My goal is to offer a fresh experience each visit."

Shoppers will find modern, traditional and transitional styles, in a range of prices, from $10 for a dome light to a $9,400 chandelier. One area showcases energy-efficient LED products, such as recessed and under-cabinet fixtures. Installation service is provided.

"We get into your head, figure out your budget and cater to your needs 110 percent,'' Rivera said, "even if you're looking for a 45-cent light bulb."

Lightstyle of Tampa Bay, 1711 S Dale Mabry, is open 9 a.m. to 8 p.m. Monday through Friday, 10 a.m. to 6 p.m. Saturday, and noon to 5 p.m. Sunday. To register for a $1,000 gift certificate through April 18, visit lightstyle oftampabay.com. Call (813) 999-4900.

Two fitness centers to open on Dale Mabry

Those orange bikes parked here and there around town promote Orangetheory Fitness, a gym franchise set to open in June on Dale Mabry Highway, just south of Kennedy Boulevard.

"Orange is an energy color, effervescent and authentic for the citrus state,'' said Terry Blachek, one of four founders responsible for the first store two years ago in Fort Lauderdale and the 20 that have opened since.

The concept: a group approach to personal training. The guarantee: weight loss in 30 days or your money back.

"Of course, you have to use it,'' Blachek said, explaining the Orangetheory psychology.

"Instead of one-on-one training for $50, we put you on teams of 15 to 25 and you only pay $10 or $12 an hour,'' he said. "It's always more fun to work out with a friend than on your own."

He describes the heartrate-based interval program as "walk slow, walk fast, run slow, run fast" to get accelerated results.

"Everyone wears a heart monitor to assess if you are working hard enough,'' he said. "If you get to 85 percent of your target zone, you can actually burn an additional 600 to 1,000 calories for the next 36 hours because of the elevated metabolic workout," Blachek said.

Orangetheory Fitness will offer 55 classes a week using a variety of equipment and weights, starting at 5 a.m. and going till 9 p.m.

"Classes are motivational and there's a real sense of community,'' Blachek said. "Trainers explain everything and the hour goes by very quickly."

Meanwhile, two blocks south, at 301 S Dale Mabry, the new $9 million, two-story LA Fitness Tampa South is under construction. In addition to exercise equipment, amenities will include a basketball court, racquetball courts, swimming pool, two saunas and a spa. The 57,000-square-foot sports club, at the former site of Malio's Steakhouse, will adjoin a four-level, 292-space garage.

Blachek says he will welcome his new neighbor when LA Fitness opens in November.

"We're excited about it,'' he said. "People will see the Dale Mabry strip as a place to come and find different solutions to their fitness needs."

Orangetheory Fitness is located at 115 S Dale Mabry Highway. Visit orangetheory fitness.com for special pre-opening rates or call (813) 356-0620.

Do you know something that should be Everybody's Business? Call (813) 226-3332 or email [email protected]

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