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Ex-Sweetbay CEO Shelley Broader named president of Michaels

Shelley Broader, credited with steering a turnaround at Sweetbay Supermarket, has been named president and chief operating officer at Michaels Stores Inc.

Broader, 44, becomes the No. 2 executive at the nation's largest arts and crafts chain with 980 stores in the United States and Canada. She'll move to the Michaels headquarters in Irving, Texas.

Michaels had an uneven performance before it was taken private by Bain Capital and Blackstone Group in 2006. "Her track record in retail leadership, transforming store concepts and enhancing customer service will bring fresh insights to Michaels," said CEO Brian Cornell, an ex-Safeway supermarket executive.

Broader was an investment banker in New York before joining Hannaford Bros. She headed a team sent to Tampa five years ago to resuscitate Kash n' Karry Food Stores.

Her work won several industry awards after the chain was reinvented under a new name and a $350-million remodeling plan.

Mark Albright can be reached at or

(727) 893-8252.

Ex-Sweetbay CEO Shelley Broader named president of Michaels 06/06/08 [Last modified: Tuesday, June 10, 2008 10:05am]
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