FiOS TV subscribers in Florida no longer have to leave the La-Z-Boy to order HSN merchandise. The don't even have to get up to get their phones or laptop computers.
Now they can buy with a few clicks of their cable remote.
News that Verizon and Comcast Corp. signed up to offer the St. Petersburg TV shopping channel's Shop by Remote service extends its reach to more than 23 million homes and opens the door to millions more.
HSN, which can be seen in 93 million homes, has been working for more than two years to get the service, which is available on Dish Network, carried by more cable systems. So far there's no deal with other bay area cable operators.
Locally FiOS subscribers can download the service from FiOS Bazaar but must have a credit card account on file with HSN.
Unlike other cable networks, the FiOS Widget for HSN enables shoppers to summon the live feed, daily special and last 15 items shown on the network. It also enables shoppers to make size, color and shipping choices.
"It's very quick and easy," said John McDevitt, network vice president of advanced services. "It makes the ordering choices the same as they are online or with a live operator."
Mark Albright can be reached at email@example.com or (727) 893-8252.