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Five Guys Burgers finally arrives; Nicola's Donut Shop expands

Indulgences like the bacon cheeseburger all the way, with fries, of course, can be enjoyed at 6431 County Line Road.

DIRK SHADD | Times (2007)

Indulgences like the bacon cheeseburger all the way, with fries, of course, can be enjoyed at 6431 County Line Road.

NEW TAMPA — It took two years and a seemingly endless array of delays. But Five Guys Burgers and Fries finally opened its newest location in Hillsborough County.

The 2,500-square-foot fast-food restaurant opened on Feb. 15 at 6431 County Line Road, near the Sweetbay Supermarket at County Line Road and Bruce B. Downs Boulevard, said Bob Dorfman, president and chairman of TCH Restaurant Group. TCH owns eight Five Guys franchises in Hillsborough County.

Dorfman said they signed the lease on the site more than two years ago, but delays with permitting and construction forced them to wait until February to open.

Dorfman said the New Tampa spot is a great location for the restaurant. Though he declined to provide specific figures, he said he expects $2 million in sales each year, making it the most profitable Five Guys in Hillsborough County.

"The demographics up there are just great," he said. "Over the last several years, a lot of new households opened up. It's a very good location with lots of jobs, lots of new homes. It's a very, very strong area."

For more information about the store, call (813) 907-6680 or visit

Get your doughnut fix on N Dale Mabry

CARROLLWOOD — After serving doughnuts for nearly three decades from a small, single store in Forest Hills, Nicola's Donut Shop expanded to a second location in March.

The new store, at 14390 N Dale Mabry Highway, was the dream of owner Eric Frantz, who said he had wanted to open a second store since he bought the place in 2006. The timing couldn't be better, he said.

"My background is in business and economics," Frantz said. "I saw that commercial real estate is hitting a new low, so now is a good time to negotiate a good rent."

The original Nicola's opened on Busch Boulevard in 1982. Jim Mousseau bought the store in 2000 and moved it several blocks east to 902 W Busch Blvd. When Frantz bought the store in 2006, he was determined to open a second shop on Dale Mabry.

Unlike the Busch Boulevard store, which is strictly take-out, the Dale Mabry store has room for patrons to sit and enjoy their doughnuts with a cup of coffee. Also, the larger kitchen allows Nicola's to offer new items to the menu, such as cookies and muffins.

"When we opened the new store, it has a lot more room in the kitchen, and we added more ovens and increased our backing line," Frantz said. "We've added muffins, both the sugary and the more healthy ones, like zucchini and carrot. We also have more turnovers and danishes, and we'll do some seasonal items, like apple pie."

But no matter what they add, Frantz said it is the doughnuts that keep people coming back to the store.

"Doughnuts are 95 percent of our sales," he said.

Nicola's Busch Boulevard store is open from 5:30 a.m. to noon or until the goods sell out, while the Dale Mabry store is open from 5:30 a.m. to 2 p.m. or until they sell out.

To get more information or to order doughnuts, call (813) 932-1303.

Sean C. Ledig can be reached at

Five Guys Burgers finally arrives; Nicola's Donut Shop expands 04/01/10 [Last modified: Wednesday, March 31, 2010 12:27pm]
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