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Fruitwood Standup Market to offer flatbreads, fresh produce, green goodies

HYDE PARK —Flatbreads baked in a woodburning oven. Fresh-pressed green juice concoctions. Farm-fresh produce. Cold-brewed coffee.

That's Justin Clark's vision for Fruitwood Standup Market, opening this month adjacent to the Smoothie King franchise he owns near the corner of Swann and Howard avenues.

Clark features foods he favors himself: a selection of flatbreads, using honey wheat or harvest grain dough, and salads, prepackaged or made-to-order.

"And the freshest fruits and vegetables we can get every day," Clark said. While he's at the market, he'll load up on kale, spinach, romaine, celery, parsley, green apples and other green produce to be whirled into nutritional drinks.

"The Standup Market idea has been in the works for four years," said the University of South Florida grad and devout recycler.

"Every wall is covered with brick salvaged from a building in the Channel District," Clark said. "I would pass by it on my morning run and saw they were tearing it down. I think they filmed The Punisher there."

Clark, 38, said he slept in his truck to be on site during demolition. "I bought the bricks from the guy working the crane. Some of the wood, too, for shelves."

More wood came from Schiller's Architectural and Design Salvage. Cafe equipment came from a now-closed Borders, and a glass door used to front a neighboring Blockbuster video store. He bought the walk-in cooler when Charlie's Wine Cellar and Wine Bar closed in Whaley's Plaza a few years ago.

Fruitwood Standup Market, 2203 W Swann Ave., will be open 7 a.m. to 10 p.m. Call (813) 254-7500.

Cheese Please set for Aug. 1 opening

Cheese Please gained quite a following when Michael Jones began selling gourmet cheeses inside his Pondscapes business, with partner Carlos Kanamori. Private tasting parties for birthdays, engagements and anniversaries proved as popular as the goat Gouda and sticky toffee cheddar.

That era ends and a new one begins Aug. 1 as Cheese Please ripens into a wine and cheese bar with lunch and dinner service in a new location on S MacDill Avenue, south of Bay to Bay Boulevard. The Cupcake Spot previously occupied the Palma Ceia Village storefront.

"The Pondscapes building on S Manhattan Avenue is for sale," said Jones. "I'm focusing on the new menu . . . flights of gourmet cheeses, confits and condiments." He plans to host wine and cheese tastings open to the public and has already begun to book private events.

Cheese Please, 3225 S MacDill Ave., expects to be open 10 a.m. to 10 p.m. Monday through Saturday. Visit or call (813) 805-2743.

Hyde Park Village to get bridal boutique

"Being part of the (wedding) planning process is a real privilege," said Kerrie Hileman, who opens her second White Magnolia Bridal Collection boutique on Aug. 1 in Hyde Park Village, tucked behind Lululemon.

Wedding gowns by national and international designers start at $1,200 and go up to $4,500, plus occasional sample sales as low as $500, Hileman said. Brides-to-be will also find elegant veils, headpieces, jewelry and accessories.

Designer trunk shows, including Jim Hjelm, Tara Keely and Modern Trousseau, are planned throughout August. An October grand opening with prizes is in the works.

Jacksonville native and Florida State grad Hileman went into business while planning her own wedding in 2010.

"Jacksonville didn't have a boutique like this, so I opened one," she said. "Most people think I was crazy, but actually it's the perfect time. When you are in the midst of it all."

White Magnolia Bridal Collection, 1603 W Snow Circle, will be open 10 a.m. to 9 p.m. Monday through Saturday, noon to 6 p.m. Sunday, and by appointment. Call (813) 787-8812 or visit

Do you know something that should be Everybody's Business? Call (813) 226-3332 or email

Green goes the market; Say cheese, please

Fruitwood Standup Market to offer flatbreads, fresh produce, green goodies 07/17/13 [Last modified: Wednesday, July 17, 2013 2:40pm]
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