weather unavailableweather unavailable
Make us your home page

GM reviewing sponsorship of Test Track at Epcot

The stock market meltdown has many onetime blue chip companies rethinking expensive marketing deals, including attraction sponsorships at Walt Disney World. Up now: General Motors, which is negotiating the future of its $5-million-a-year sponsorship for the Test Track attraction at Epcot, says Automotive News. GM's 10-year deal expires this year and includes signs, a miniature version of a GM proving ground, a car showroom and a commitment for Disney to buy a set number of GM vehicles. GE, Exxon Mobil and AT&T have dropped out of Epcot attractions in the past, leaving some rides sponsor-free until replacements like Siemens and Hewlett-Packard arrived.

GM reviewing sponsorship of Test Track at Epcot 03/04/09 [Last modified: Wednesday, March 4, 2009 8:01pm]
Photo reprints | Article reprints

© 2017 Tampa Bay Times


Join the discussion: Click to view comments, add yours