GM reviewing sponsorship of Test Track at Epcot

The stock market meltdown has many onetime blue chip companies rethinking expensive marketing deals, including attraction sponsorships at Walt Disney World. Up now: General Motors, which is negotiating the future of its $5-million-a-year sponsorship for the Test Track attraction at Epcot, says Automotive News. GM's 10-year deal expires this year and includes signs, a miniature version of a GM proving ground, a car showroom and a commitment for Disney to buy a set number of GM vehicles. GE, Exxon Mobil and AT&T have dropped out of Epcot attractions in the past, leaving some rides sponsor-free until replacements like Siemens and Hewlett-Packard arrived.

GM reviewing sponsorship of Test Track at Epcot 03/04/09 [Last modified: Wednesday, March 4, 2009 8:01pm]

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