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Halloween could be horrible for retailers

Americans will spend about $2 billion on Halloween decorations this year, according to the National Retail Federation.

WILL VRAGOVIC | Times (2012)

Americans will spend about $2 billion on Halloween decorations this year, according to the National Retail Federation.

Looks like the most frightful ghoul this Halloween season will be the specter of the weak economy, as Americans spend less on this year's holiday than they did in 2012. About 158 million people are expected to take part in festivities that day, according to a survey by the National Retail Federation, down from a record high of 170 million celebrants in 2012. Here are some other numbers related to Halloween spending this year:

$75.03 Average amount that consumers will spend on costumes, decorations, candy and other merriment, down from $79.82 last year.

86.1% Percentage who plan to spend less this year than last year.

$6.9b Total U.S. spending projected for Halloween, representing a nearly 55 percent boost since 2005.

44% Percentage of Americans who plan to dress up for the holiday, spending an average of $27.85 for a costume, compared with last year's average outlay of $28.65.

$330M Amount that will be spent on costumes for pets.

$2.1B Amount to be spent on trick-or-treat candy, with more than seven in 10 Halloween participants handing out treats.

$2b What will be spent on decorations.

$360m Projected sales of Halloween greeting cards.

Halloween could be horrible for retailers 09/24/13 [Last modified: Tuesday, September 24, 2013 9:44pm]
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