ST. PETERSBURG — A hot air balloon will take flight above HSN Friday to promote the upcoming movie release of Disney's Oz the Great and Powerful.
Commuters and residents might see the red balloon soaring above HSN's offices near Carillon Park in St. Petersburg between 7:30 and 9:30 a.m. and 6 to 8 p.m. as part of Disney's Journey to Oz Balloon Tour. The balloon will give tethered rides to HSN executives and members of the media.
The balloon began its tour at the film's Hollywood premiere Feb. 13 and stopped at Disneyland in California. From St. Petersburg, it will head to the Daytona 500 on Sunday and New York's Central Park on March 5 and 6.
The balloon is part of a marketing partnership between Disney and HSN, a home shopping television and online network. Disney and HSN have teamed up with 50 fashion brands to create about 400 pieces of jewelry, clothing, beauty and home accessories inspired by the movie. The products, which are on sale at HSN.com, will be featured during a live, 48-hour sales event on HSN March 1 and 2.
The movie, starring James Franco as Oz, debuts in theaters March 8.