Publix GreenWise Market has drawn overflow crowds since its long anticipated grand opening Nov. 6. Last weekend, City Times compiled a short grocery list of common health-conscious products and went shopping to see if the GreenWise prices were worth the wait when compared to three other organic and natural food stores already in the South Tampa area.
The bills at Whole Foods Market and GreenWise were almost identical. Both are just under 40,000 square feet and offer a range of products, though GreenWise may have more conventional items and larger deli and bakery sections.
The bills were about $6 higher at the smaller Village Health Market and Rollin' Oats. They don't have their competitors' buying power, but tout friendly service and wide selections of nutritional supplements.
"We operate a little differently than a lot of those other large stores," said Rollin' Oats chief financial officer Mike Asher. His company bought a struggling Nature's Harvest store in September and plans to remodel and expand product selection soon.
At Village Health Market, brothers Roni and Dave Levy carry nothing that doesn't fit into an organic or natural- foods lifestyle. They also contact customers through e-mail. Business is "actually up from last year," Roni Levy said.
|Publix GreenWise Market, 2403 W Azeele St.||Rollin' Oats (formerly Nature's Harvest) 1021 N MacDill Ave.||Village Health Market 3225 S MacDill Ave.||Whole Foods Market 1548 N Dale Mabry|
|Organic gala apples||$1.69/lb.*||$2.69/lb.||$2.09/lb.||$1.99/lb.|
|Organic Valley skim milk, half-gallon||$3.99||$4.15||$3.99||$3.99|
|Boca Burgers, four-pack||$4.53||$4.49||$5.49||$3.99|
|Eden Organic Black Beans||$1.69||$1.99||$2.29||$1.79|
|Cascadian Farms Honey O's cereal||$3.99||$4.79||$5.79||$3.99|
|Newman's Own Marinara, 24 ounces||$2.69||$4.19||$4.59||$2.99|
|Seventh Generation dishwasher detergent, 45 oz.||$4.99||$6.29||$6.99||$5.49|
|Earth's Best baby food||$1.09||$1.15||$1.19||$0.95|
|Stacey's Pita Chips, 6 ounces||$3.29||$2.39||$3.19||$2.79|
|Boneless, skinless, all-natural chicken breast||$5.99/lb.||$7.99/lb.||$4.99/lb.||$5.99/lb.|
|* Sale price. Prices were surveyed Nov. 6-10; totals reflect 1 pound each of items sold by the pound.|