HSN Inc., the St. Petersburg e-commerce retailer, has acquired Chasing Fireflies, a children and family lifestyle brand with revenues of $39 million in 2011. The price paid for the Seattle company, which specializes in keepsake quality apparel and gifts, was not disclosed. Chasing Fireflies will become part of HSN's stable of mail-order catalogs and Web retailers called Cornerstone Brands. It is HSN's first acquisition for Cornerstone since it bought the Cincinnati area company and its eight catalog brands for $720 million in 2005.
HSN buys keepsake retailer Chasing Fireflies
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