Make us your home page

HSN chief says consumers now motivated by more than discounts

Consumers are easing their grip on discretionary spending and starting to be motivated by compelling products rather than just discounts, says Mindy Grossman, chief executive of TV shopping pioneer HSN Inc.

After posting retail industry-leading double-digit sales increases for two quarters, HSN is learning postrecession shopping habits are changing, Grossman said after the company's 11-minute annual meeting Wednesday.

"We're still cautious about the recovery in consumer spending, but the customer emerging is more discerning. Whether it's $19 or $500, she has to see real added value built into the product," she said.

After toping $1 billion in online sales in 2009 — more than a third of its business — the St. Petersburg company is now among top-tier e-commerce retailers.

Grossman plans to invest more in developing wireless mobile commerce, which she sees as the next retail frontier: cell phones, smart phones and e-readers like the iPad.

"It's not about HSN everywhere," she said. "It's about the customer being able to access us whenever they want, wherever they are."

HSN chief says consumers now motivated by more than discounts 05/19/10 [Last modified: Wednesday, May 19, 2010 7:25pm]
Photo reprints | Article reprints

© 2017 Tampa Bay Times


Join the discussion: Click to view comments, add yours

  1. Legalized medical marijuana signed into law by Rick Scott

    State Roundup

    TALLAHASSEE — Gov. Rick Scott on Friday signed into law a broader medical marijuana system for the state, following through on a promise he made earlier this month.

    Gov. Rick Scott signed legislation on Friday that legalizes medical marijuana in Florida.
  2. Line of moms welcome Once Upon A Child to Carrollwood


    CARROLLWOOD — Strollers of all shapes and sizes are lined up in front of the store, and inside, there are racks of children's clothing in every color of the rainbow.

    At Once Upon A Child, you often as many baby strollers outside as you find baby furniture and accessories. It recently opened this location in Carrollwood. Photo by Danielle Hauser
  3. Pastries N Chaat brings North India cuisine to North Tampa


    TAMPA — Pastries N Chaat, a new restaurant offering Indian street food, opened this week near the University of South Florida.

    The menu at Pastries N Chaat includes a large variety of Biriyani, an entree owners say is beloved by millions. Photo courtesy of Pastries N Chaat.
  4. 'Garbage juice' seen as threat to drinking water in Florida Panhandle county


    To Waste Management, the nation's largest handler of garbage, the liquid that winds up at the bottom of a landfill is called "leachate," and it can safely be disposed of in a well that's 4,200 feet deep.

    Three samples that were displayed by Jackson County NAACP President Ronstance Pittman at a public meeting on Waste Management's deep well injection proposal. The sample on the left is full of leachate from the Jackson County landfill, the stuff that would be injected into the well. The sample on the right shows leachate after it's been treated at a wastewater treatment plant. The one in the middle is tap water.
  5. Honda denies covering up dangers of Takata air bags


    With just a third of the defective Takata air bag inflators replaced nationwide, the corporate blame game of who will take responsibility — and pay — for the issue has shifted into another gear.

    Honda is denying covering up dangers of Takata air bags. | [Scott McIntyre, New York Times]