Make us your home page
Instagram

HSN eliminates 59 jobs, mostly at St. Petersburg headquarters

ST. PETERSBURG — HSN has eliminated 59 jobs as part of what it called a yearlong restructuring to optimize growth and improve efficiency of the TV and online shopping network.

The layoffs, announced to employees Wednesday, represent less than 2 percent of the company's workforce.

"We appreciate the service of these individuals and are committed to assisting them in their transition to new employment," HSN spokeswoman Gigi Ganatra Duff said in an email. "We are offering severance and outplacement services for those employees impacted."

The jobs were mostly based at HSN's headquarters in St. Petersburg and were part of a corporate shift toward digital strategies to better engage and retain customers, she said. The company is hiring in areas of marketing, digital and information technology.

The layoffs come amid strong financial times for HSN and its Cornerstone home and apparel brands, which includes Ballard Designs, Chasing Fireflies and Frontgate. Sales were up 6 percent in the second quarter compared with the same period last year, and digital sales increased 10 percent. HSN is scheduled to report its third-quarter earnings on Wednesday.

The restructuring began earlier this year.

In May, chief financial officer Judy Schmeling was given the additional duties of chief operating officer and is now in charge of ensuring efficiency in supply chain operations, customer care, finance and information technology.

In March, HSN named Bill Brand the chief marketing and business development officer to set marketing standards, drive growth and expand relationships with iconic brands such as Coca-Cola, Disney and Toyota. Andy Sheldon was named chief creative officer and general manager of HSN productions to build the company's live music and entertainment business.

HSN eliminates 59 jobs, mostly at St. Petersburg headquarters 10/31/13 [Last modified: Thursday, October 31, 2013 8:40pm]
Photo reprints | Article reprints

© 2017 Tampa Bay Times

    

Join the discussion: Click to view comments, add yours

Loading...
  1. Macy's chairman replaces ex-HSN head Grossman on National Retail Federation board

    Retail

    Terry Lundgren, chairman of Macy's Inc., will replace Weight Watchers CEO Mindy Grossman as chair of the National Retail Federation, the organization announced Wednesday. Grossman stepped down from her position following her move from leading St. Petersburg-based HSN to Weight Watchers.

    Weight Watchers CEO and former HSN chief Mindy Grossman is being replaced as chair of the National Retail Federation. [HSN Inc.]
  2. Unexpected weak quarter at MarineMax slashes boating retailer shares nearly 25 percent

    Business

    CLEARWATER — Just then you thought it was safe to go back into the water, a boating business leader issued a small craft warning.

    Bill McGill Jr., CEO of Clearwater's MarineMax, the country's biggest recreational boat retailer. [Courtesy of MarineMax]
  3. CapTrust moving headquarters to downtown Park Tower

    Corporate

    TAMPA — CAPTRUST Advisors, a Raleigh, N.C.-based investment consulting firm, is moving its Tampa offices into Park Tower. CapTrust's new space will be 10,500 square feet — the entirety of the 18th floor of the downtown building, which is scheduled to undergo a multi-million-dollar renovation by 2018.

    CAPTRUST Advisors' Tampa location is moving into Park Tower. Pictured is the current CapTrust location at 102 W. Whiting St. | [Times file photo]
  4. Good news: Tampa Bay no longer a major foreclosure capital of the country

    Real Estate

    Once in the top five nationally for foreclosure filings, the Tampa Bay area no longer makes even the top 25.

    A few short years ago, Tampa Bay was a national hub for foreclosures. Not any more. [Getty Images/iStockphoto]
  5. Tampa-based start-up takes on Airbnb by promoting inclusion, diversity

    Tourism

    NEW TAMPA — Last May, Rohan Gilkes attempted to book a property in Idaho on the home-sharing platform Airbnb. After two failed attempts, the African-American entrepreneur asked a white friend to try, and she was "instantly" approved for the same property and dates.

    Rohan Gilkes poses for a portrait at his home and business headquarters in Tampa. 

Innclusive, a Tampa-based start-up, is a home-sharing platform that focuses on providing a positive traveling experience for minorities. Rohan Gilkes, the founder, said he created the organization after several negative experiences with Airbnb.
[CHARLIE KAIJO   |   Times]