William J. Lynch, chief marketing officer and general manager of hsn.com, has been hired to head the online unit of Barnes & Noble Inc., the nation's biggest bookseller. A co-founder of gifts.com, Lynch had been with HSN Inc., the St. Petersburg e-commerce retailer, since 2000. After a miserable holiday season in which sales plunged 11 percent, sales at the bookseller's online site were down 0.4 percent for the 48 weeks ended Jan. 3.
HSN executive leaving to lead bookseller's online unit
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