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HSN pioneers QR codes on TV for cell phone purchases

Keeping up with e-commerce technology, HSN this weekend is putting QR codes on its high-definition broadcast aired in 43 million households. The TV shopping channel becomes the first to use QR over the airwaves. The black and white bar-code-style box, which has become common in print ads, enables shoppers with smart phones to link directly to product information and buy them over hsn.com through the network's mobile aps.

HSN pioneers QR codes on TV for cell phone purchases 10/07/11 [Last modified: Friday, October 7, 2011 9:30pm]

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