Saturday, November 25, 2017
Business

HSN ranks as top improved online retailer, says 2012 customer satisfaction survey

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HSN ranks one of the most improved online retailers, according to an annual customer satisfaction survey released today by the analytics firm ForeSee. The 2012 Holiday E-Retail Satisfaction Index ranked the top 100 retailers based on more than 24,000 customer surveys collected between Thanksgiving and Christmas. St. Petersburg-based HSN scored 81 on a 100-point satisfaction scale, five points higher than last year and three points higher than the average retailer. The home shopping network was one of just seven companies to achieve increases of three points or more. Amazon topped the eighth-annual list with 88 points, followed by L.L.Bean with 85. JCPenney lost the most ground of any online retailer, falling five points to 78. Apple dropped three points to 80. Larry Freed, ForeSee president and CEO, said customer satisfaction, when measured correctly, is the most important predictor of future success.

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