HSN on Tuesday unveiled a first-of-its-kind TV shopping partnership with Sony Pictures to rev up the pre-release hype over a Hollywood feature film. HSN is devoting all programing for three days starting Aug. 6 to themes taken from the upcoming Julia Roberts movie Eat Pray Love. HSN designers and brands developed more than 400 lifestyle and apparel products linked to the movie, which is taken from a best selling memoir of a divorcee who takes a mid-career sabbatical to Bali, Italy and India.
HSN unveils shopping partnership centered on movie Eat Pray Love
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