Make us your home page
Instagram

hsn.com to offer online games to keep more customers on the site

Lots of people work crossword puzzles, ponder sudoku or play solitaire while watching TV in their living room. Now they can engage in those and 22 other video games on hsn.com — sometimes for prizes.

Called HSN Arcade, it's the St. Petersburg-based TV shopping channel's latest tactic to draw new customers and get them to linger longer at a website with 2.4 million unique visitors daily.

About 140 million people play games online, reports comScore. Half are women, the core of HSN's audience. So the network hopes to woo them with free games on a computer screen shared with a live feed of TV shopping.

"It's a natural fit: offering shoppers something they may already be doing somewhere else," said Jill Braff, the St. Petersburg network's new executive vice president of digital commerce, who logged in 20 years in the video game industry at Nintendo, Sega and, most recently, Glu Mobile. "This makes our site stickier."

The HSN games are linked to gather feedback and be easily shared from the network's Facebook page. Players also can compare scores, brag about badges won and issue challenges. The company promises apps for smart phones and tablet computers next.

HSN will promote the games on its TV feed with promotions such as chances to beat show hosts or celebrity guests for prizes in such games as mah-jongg, blackjack or solving jigsaw puzzles for time.

Mark Albright can be reached at albright@sptimes.com or (727) 893-8252.

hsn.com to offer online games to keep more customers on the site 05/31/11 [Last modified: Tuesday, May 31, 2011 9:40pm]
Photo reprints | Article reprints

© 2017 Tampa Bay Times

    

Join the discussion: Click to view comments, add yours

Loading...
  1. Tampa is 15th-most popular city to move to with U-Haul

    Markets

    TAMPA —Tampa is undoubtedly a destination point, at least according to U-Haul.

    Tampa is the No. 15 destination for people moving with U-Haul trucks. | Times file photo
  2. Florida's economy growing faster than other big states and far better than U.S. overall

    Business

    When it comes to economic growth, Florida's running alongside the leading states and well ahead of the United States as a whole.

  3. Westshore Marina District project takes shape with another acquisition

    Real Estate

    TAMPA — One of Tampa Bay's prime waterfront areas took another major step toward redevelopment Friday as WCI Communities bought 2.35 acres in Westshore Marina District.

    WCI Communities, Lennar's high-end subsidiary,has paid $2.5 million for 2.35 acres in the Westshore Marina District for 35 townhomes. WCI is under contract  to buy an additional 9.5 acres.
[BTI Partners]
  4. Posh Guy Harvey RV park to open in Tampa Bay with $250,000 cottages

    Business

    HOLIDAY — Love those Guy Harvey T-shirts with the soaring marlins? In the not too distant future, you might be able to kick back in your own Guy Harvey cottage in the first-ever Guy Harvey RV park.

    Renderings of the clubhouse and an RV cottage site of the planned Guy Harvey Outpost Club & Resort Tarpon Springs.
[Guy Harvey Outpost Collection]
  5. Port Tampa Bay secures $9 million grant to deepen Big Bend Channel

    Business

    Port Tampa Bay has secured a $9 million grant from the U.S. Army Corps of Engineers for the widening and deepening of the Big Bend Channel in southern Hillsborough County.