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Jamba Juice to launch breakfast menu

Breakfast is the fastest growing meal in the fast food world, but smoothie chain Jamba Juice's fresh fruit blenders still don't register as top of the morning with most people. So the Emeryville, Calif., company, which gets 18 percent of its business before 10 a.m., is launching a breakfast menu with several $2 to $6 items, led by Jamba Juice's first baked goods and grain and juice drinks (a fiber-rich chunky organic granola and berries smoothie that's the first Jamba Juice drink served with a spoon). The chain will hand out each of the new items free to curious customers between 6 and 10 a.m. Tuesday at the six Jamba Juice stores in the Tampa Bay area. There could be more. In New York and Los Angeles Jamba Juice is testing whole-wheat hot pockets stuffed with turkey and egg or with egg whites laced with havarti cheese spread. "This is very different for us, but relevant to our mission of inspiring people to eat healthy," said Paul Coletta, senior vice president of brand development.

Jamba Juice to launch breakfast menu 04/04/08 [Last modified: Friday, April 4, 2008 5:39pm]
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