Tampa-based Joffrey's Coffee & Tea Co. has been named the official specialty coffee of Walt Disney World, Disneyland and Disney Vacation Club properties nationwide. The coffee is now sold at Disney parks and will be available in hotel rooms in the next 60 to 90 days. The company worked with Disney chefs to create special coffee blends for different restaurants.
The coffee replaces Nescafe, which has been widely criticized on theme park blogs and websites.
Founded in 1984, Joffrey's has operated kiosks throughout the Disney parks since 1995, but this marks the first time the company can link its name to the coffee it serves. Joffrey's president and CEO Ted Abrams declined to give particulars of the deal but said the long-term agreement with Disney was significant.