TAMPA — Lazydays RV store announced Wednesday it has entered into a three-year marketing partnership with the Florida State Fair Authority to market and brand events at the fairgrounds in Tampa.
The agreement will allow the Seffner-based dealership to add signs at the fairgrounds and display RVs at major events year-round, including equestrian events, boat shows and home shows.
Lazydays chief marketing officer John Lebbad said the partnership will help the company better connect with existing and potential customers.
Lazydays kicks off the partnership as the presenting sponsor of Heroes Day at the Florida State Fair, which opens today. Terms of the agreement were not released.