HSN scored lots of celebrity press and blog buzz from a recent appearance by Liza Minnelli, plugging sales of her collection of velvet jumpsuits, jewelry and accessories.
Fans had a rare opportunity to call in and chat with the 64-year-old singing legend during an appearance that went on for two hours. Loopy as ever, Minnelli advised the network's models on how to make more dramatic gestures, offered tips on storing sequined dresses and noted that "the dress sells you, you don't sell the dress." When host Bobbi Ray Carter asked how many bracelets one can pile up, Minnelli replied: "One will do."
The one-time appearance on the St. Petersburg TV shopping network (much of it still accessible on hsn.com) and several edited versions for YouTube were picked up everywhere from Entertainment Weekly and Us to Huffington Post and Perez Hilton. "The most amazing piece of television we've seen since (Minnelli) appeared on Arrested Development," observed Styleite, a fashion blog.
HSN officials described sales of many Liza Collection items as "hot," viewership as "up" and call traffic as "overwhelming."