London Philips, Florist Fire and Kendra Scott are the latest retailers to join the expanding Hyde Park Village in South Tampa. London Philips is a menswear clothing store that opened Sunday at 800 S Village Circle. Florist Fire, a floral company that once operated a popup boutique at Hyde Park Village around Valentine's Day opened another temporary store at 716 S Village Circle on Wednesday. The store will stay open until the end of the year. Kendra Scott, a global jewelry company, will open on Friday at 1511 W Swann Ave.A revitalization of the outdoor shopping center began in 2013 when it was purchased by Boston-based WS Development. These new retailers join Sprinkles Cupcakes, the Shade Store and others that have recently expanded into Hyde Park Village. The Meat Market restaurant, Suitsupply, Buddy Brew Coffee and Goody Goody are expected to open later this year.