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Orangetheory Fitness opens in Brandon

BRANDON — If you have wondered what the brightly painted, neon orange bicycles strategically placed all over town are all about, you are officially invited to find out the theory behind them on Saturday.

The bikes began popping up in strange places in February, which is when Orangetheory Fitness Brandon began counting down the days to its May 29 grand opening and sending Facebook friends on promotional scavenger hunts.

From 10 a.m. to 6 p.m. Saturday, the area's newest fitness studio will explain how you can run, row and rep your way to weight loss and personal goals via heart-rate based interval training.

The team, including Terry Blachek, who owns 10 of the 47 Florida locations that are operating or planned, manager Zach Martin and former Tampa Bay Buccaneer Ryan Nece, a part owner, invites you to a sneak peek of the still-under-construction 2,813-square-foot studio at 2054 Badlands Drive behind Mimi's Cafe.

"If you have a heart, you can do one of our classes," said Troy Taylor, regional director of operations for Orangetheory. "We are all about science and the love for fitness."

The orange theory states that if you are between 12 and 90 and follow your personal training program a minimum of three times a week, you will lose up to 8 pounds a week. The staff backs this with an introductory six-week challenge, where the man and woman who lose the highest percentage of body weight each will win $2,500, and there's a money-back guarantee for everybody.

Taylor said there are more than 4,000 members at 85 studios, with plans for 250, in North America and the United Kingdom and only one person who followed the 12-session routine ever asked for their money back.

Hour-long sessions cost between $5 and $25 each, with a sliding-scale discount for members. Normal operating hours are 10 a.m. to 7 p.m. Monday through Friday, 9 a.m. to 4 p.m. Saturdays and 10 a.m. to 4 p.m. Sundays, but customers can book fitness appointments with trainers outside of those hours, generally between 5 a.m. and 8 p.m. Sessions can be booked online at, via mobile app or by calling (813) 774-3800.

Buccaneers wide receiver Vincent Jackson endorses the brand, and there promises to be some Bucs swag at the sneak peek along with Easter egg hunts, prizes, food, drinks and promotions from sister company Massage Envy Spa, just a few doors down.

• • •

Instead of paying to lose weight, another Brandon company wants to pay you for visiting — and the larger you are, the more money you can make. CSL Plasma, with more than 60 collection centers in the United States, opened the first plasma donor location in the greater Brandon area last month.

Donors are compensated based on the time they are in the facility and their weight, said center manager Tiffany Johnson.

Walk-ins are welcome at the new Brandon Crossings Shopping Center location at 10061 E Adamo Drive, and they can make up to $200 a month.

First-time donors can expect to spend a little more than two hours during the extraction process, Johnson said, while repeat donors can complete the process faster. Since most of your plasma replenishes in the body within 48 hours, donors may return a maximum of twice a week.

Plasma is made up mostly of water, contains proteins and holds your blood cells in suspension. Blood is drawn and placed into a mini centrifuge that spins the plasma away from the whole blood for collection. It is used for people who have clotting issues or to treat shock or other medical problems.

Before CSL, local plasma donors had to visit the likes of DCI Biologicals in Temple Terrace or Biolife Plasma Services in Lakeland. CSL Plasma is open from 10 a.m. to 6 p.m. Wednesday through Sunday.

Visit for information.

If you know of something that should be Everybody's Business, email Eric Vician at

Orangetheory Fitness opens in Brandon 04/16/14 [Last modified: Wednesday, April 16, 2014 4:45pm]
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