Make us your home page
Instagram

Macy's finishes overhaul of key WestShore Plaza store in Tampa

TAMPA

One of Florida's oldest Macy's stores has a new, multimillion-dollar look.

The 46-year-old Macy's at WestShore Plaza has completed a yearlong renovation project designed to appeal to younger shoppers and better serve the store's business customers.

"This is the most extensive remodel we've done in Florida this year," said Lee O'Rourke, Macy's district vice president in charge of area stores. "It says a lot to our customers and the community about how important this store is to us.''

Macy's started the renovations last year in the women's shoe department and this week put the finishing touches on the expanded cosmetics area. Officials wouldn't say how much the improvements cost except that it was in the ''multimillions."

Upgrades extended throughout the 236,000-square-foot store, the largest of the eight Macy's department stores and two furniture centers in the Tampa Bay area. Macy's added marble flooring and LED lighting to the first and second floors, rearranged some departments and modernized the bathrooms and fitting rooms. The result is a brighter, shinier store with more selling space and merchandise grouped by brand name, much like JCPenney's new mini shops.

Most notable are the expanded handbag, makeup and sunglass sections on the ground floor. Macy's moved the juniors apparel section to the second floor with the rest of women's clothing and tore down walls to create a more open floor plan. The store also removed the display cases for Coach and other high-end purses and created an "Impulse" beauty section where shoppers can buy makeup off the shelves, rather than ask a salesperson behind a counter. For the first time, the store carries MAC Cosmetics.

To cater to men working in the nearby West Shore Business District and downtown Tampa, the store doubled the size of its men's shoe department and expanded the clothing selection. For quick access from the parking lot, it moved the suits to a coveted spot next to a door.

Even the mannequins are new. Macy's ditched the traditional human forms with wigs and makeup for sleek, faceless figures to better highlight the clothing.

The changes had been in the works for a few years and mark the most significant overhaul to the store since it opened in 1966. Updating the bathrooms and several other changes came in response to customer feedback.

Store officials expect the renovations to boost sales as retailers enter the critical Christmas shopping season. The upgrades come at a crucial time for the Cincinnati-based chain, which on Wednesday reported lower-than-expected sales for the second quarter, sending stock prices down by as much as 5 percent.

With nearly $28 billion in sales last year, the company operates the Macy's and Bloomingdale's brands with about 840 stores in 45 states, the District of Columbia, Guam and Puerto Rico.

The WestShore store will celebrate its new look with a ribbon cutting, celebrity appearances and store specials on Aug. 24.

Susan Thurston can be reached at sthurston@tampabay.com or (813) 225-3110.

Macy's finishes overhaul of key WestShore Plaza store in Tampa 08/15/13 [Last modified: Thursday, August 15, 2013 8:00pm]
Photo reprints | Article reprints

© 2017 Tampa Bay Times

    

Join the discussion: Click to view comments, add yours

Loading...
  1. Exploratory Lab Boot Camp provides real-life technology training to students

    Science

    CLEARWATER — At this graduation ceremony featuring some of the brightest local minds in tech, it was the youngsters who stood out.

    Laszo Leedy, 17, a senior at Shorecrest Prep, presents part of his team's project for SPC's Exploratory Lab Boot Camp. Students presented their ideas at the end of the SPC Exploratory Lab Boot Camp. The program provides real-time business training to students. This year's graduation celebrated 15 students that finished the program. 
[JIM DAMASKE   |   Times]
  2. Appointments at the Crisis Center of Tampa Bay and World of Beer highlight this week's Tampa Bay business Movers & Shakers

    Business

    Non-profits

    Tampa Bay Watch, Inc., a 501 (c)(3) non-profit organization dedicated to the protection and restoration of the marine and wetland environments of the Tampa Bay estuary, has announced two new employees. Pamela Arbisi is the new development director. Her responsibilities include …

    Scott Bendert has joined the Crisis Center of Tampa Bay as the non-profit organization's Chief Financial Officer. [Company handout]
  3. Tampa's Homeowners Choice seeks to offer flood insurance in other states

    Banking

    Tampa-based insurance company HCI Group Inc.'s subsidiaries are trying to expand their flood insurance offerings beyond Florida. HCI has filed with regulators to offer flood coverage in Arkansas, California, Maryland, North Carolina, New Jersey, Ohio, Pennsylvania, South Carolina and Texas.

    Tampa-based HCI Group is trying to expand its flood insurance offerings to other states. Pictured is Paresh Patel, CEO of HCI Group. | [Courtesy of HCI Group]
  4. Home of Tampa Bay Lightning GM Steve Yzerman hits market at $3.45 million

    Real Estate

    TAMPA — The Davis Islands home of Tampa Bay Lightning General Manager Steve Yzerman is back on the market for $3.45 million after a brief hiatus.

    The Davis Islands home of Tampa Bay Lightning General Manager Steve Yzerman is on the market for $3.45 million. [Courtesy of Hi Res Media]
  5. Trigaux: Halfway through 2017, a closer look at six drivers of the Tampa Bay economy

    Business

    We're nearly halfway through 2017 already, a perfect time to step back from the daily grind of business and ask: How's Tampa Bay's economy doing?

    Is there one theme or idea that captures the Tampa Bay brand? Not really but here's one possibility. The fun-loving annual Gasparilla "Invasion" of Tampa is captured in this photo of 
The Jose Gasparilla loaded with pirates of Ye Mystic Krewe of Gasparilla on its way this past January to the Tampa Convention Center. In the future a vibrant downtown Tampa or St. Petersburg may be the better theme. [CHRIS URSO   |   Times]