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Mary J. Blige sets HSN record with fragrance

Grammy winner Mary J. Blige sold a network-record 60,000 orders of her new My Life fragrance line in six hours on HSN, grabbing attention in the prestige cosmetics industry for a new avenue for launching a line that customers could not smell.

Her appearance featured more of her talking about her life experience than the typical TV shopping pitch. It's one of several experiments CEO Mindy Grossman has teed up to make HSN more watchable "appointment TV."

The St. Petersburg shopping network developed 400 products for a 72-hour programing marathon this weekend linked to the premiere of Julia Roberts chick flick Eat Pray Love.

The network broadcasts live for six hours from Planet Hollywood Casino in Las Vegas on Aug. 14 with network regulars like Wolfgang Puck augmented by illusionist Criss Angel.

HSN reported Wednesday sales rose 8 percent to $690 million in the quarter ended June 30 while net income jumped 82 percent to $25 million, or 42 cents a share, up from $14 million, or 24 cents a share.

Mary J. Blige sets HSN record with fragrance 08/04/10 [Last modified: Wednesday, August 4, 2010 7:30pm]
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