Make us your home page

MetLife manager transforms into New Port Richey Fish Guy

Rich Bosse, 63, weighs sea scallops before bagging them with his son, Jim Bosse, right, at the Fish Guy seafood and meat market in New Port Richey on Tuesday. Rich Bosse recently opened the market on Grand Boulevard.


Rich Bosse, 63, weighs sea scallops before bagging them with his son, Jim Bosse, right, at the Fish Guy seafood and meat market in New Port Richey on Tuesday. Rich Bosse recently opened the market on Grand Boulevard.

NEW PORT RICHEY — In the first act of his life, Rich Bosse played a New York-based insurance man, a MetLife manager who worked 12-hour days and pulled in about $156,000 a year.

His second act is a little simpler: fish guy.

Last summer, Bosse, 63, opened a seafood and meat market called, appropriately, the Fish Guy, in a yellow Cracker-style cottage on Grand Boulevard that he shares with a vegetable and fruit market.

He sells everything from Cedar Key little neck clams to gulf grouper filets to sirloin steak to homemade gumbo and pierogies.

Business is a little slow so far, but Bosse is banking on an undeniable human need.

"People have got to eat," he said.

Bosse, who is divorced with three grown children, moved to Palm Harbor about five years ago after a 30-year career with MetLife. He had planned on taking it easy, though out of boredom, he picked up some extra work at Allstate.

He was playing volleyball at a Clearwater gym when he struck up a conversation with Jil Belcher, who later moved with Bosse to Holiday. The two hit it off and started dating.

Belcher's son, it turned out, had a Cedar Key clam company. She enlisted Bosse to sell the clams at New Port Richey's downtown farmers market. "It got so big, (Bosse) was selling them out of his Jeep," Belcher said.

She and Bosse thought they might be on to something, so they started looking for a cute shop where they could sell clams and other seafood. They fell in love with the little yellow house on Grand, and the rest is history.

Maybe the whole thing was written in the stars, says Belcher, a Pisces. "The New Yorker moves to Florida and meets a Pisces whose son has a clam company," she said with a laugh.

Bosse gets most of his fish from national distributor Sysco. He said he decided to branch out into poultry and red meat because "You'd be surprised how many people come in here and say, 'I don't like fish,' " he said.

Belcher said she rarely sees people leave without something. "He's such a good salesman," she said. "He's good at talking to people. He has a way of doing it that's not threatening."

It may not seem like the greatest economic timing for people just getting a business off the ground. But Bosse, who says he put about $40,000 into the business, says he has the luxury of not facing the financial pressure to turn a profit too quickly.

Besides, he says, his focus is on his own business. "I don't sit around and worry about someone else's failures," he said.

He has some stiff competition, including longtime seafood business Whitney and Son's in Hudson, but figures there's plenty of room for all of them.

"If there were no other seafood market," he said, "we'd be too busy to talk to you."

Jodie Tillman can be reached at or (727) 869-6247.

Fast facts


The Fish Guy is at 4114 Grand Blvd., one block north of State Road 54. The phone number is (727) 204-7674.

MetLife manager transforms into New Port Richey Fish Guy 03/01/09 [Last modified: Sunday, March 1, 2009 11:11pm]
Photo reprints | Article reprints

© 2017 Tampa Bay Times


Join the discussion: Click to view comments, add yours

  1. Have your say Tampa Bay on the region's future transit options

    Mass Transit

    TAMPA — It's time, yet again, for Tampa Bay residents to tell officials what kind of transit options they want for their region.

    The Cross-Bay Ferry docks at the Tampa Convention Center on its maiden voyage on Nov. 1, 2016. A regional premium transit study will determine whether a ferry, or other options such as express buses or light rail, would be a good addition to Tampa Bay. [SCOTT KEELER  |  Times]
  2. SOCom seeks civilian drone pilots to develop new technology through ThunderDrone


    TAMPA — For the last three years, Nicole Abbett has been using drones as part of her photography business, with clients like the city of Tampa and construction companies.

    Josh Newby, 31, Palm Harbor, of Tampa Drones fly's a drone in England Brothers park, Pinellas Park, 8/25/16. As drone popularity increases as a hobby and business, local governments are navigating a legal grey area- where, when, and how should drone flights be allowed?
  3. New apartment complex delivers unique floor plans


    RIVERVIEW — A new luxury apartment community has opened in the Progress Village area touting itself as a distinct living option just 10 miles from downtown Tampa.

    Alta at Magnolia Park dubs its new apartment community, that opened earlier this year in Riverview, a modern and distinct option for living just 10 miles from downtown Tampa.
  4. 'Road to Nowhere' is back: Next phase of Suncoast Parkway coming


    Despite intense public opposition and dubious traffic projections, the Florida Department of Transportation has announced that construction of the toll road known as "Suncoast 2" is expected to start in early 2018.

    The Suncoast Parkway ends at U.S. 98 just south of Citrus County. For years residents have opposed extending the toll road, a project dubbed the "Suncoast 2" into Citrus County. But state officials recently announced that the Suncoast 2 should start construction in early 2018. [Stephen J. Coddington  |  TIMES]
  5. A sports rout on Wall Street


    NEW YORK — Sporting goods retailers can't shake their losing streak.