TAMPA — Less than year after Microsoft opened its first retail store in Florida, the company is setting up a kiosk at International Plaza.
Located near the food court, the kiosk will be a scaled-back version of a full Microsoft store, which sells Microsoft products and offers tech training, demonstrations and support. It's scheduled to open April 5.
The Microsoft Specialty Store is one of five opening nationwide next month. Microsoft rolled out the concept in November for the Christmas shopping season but decided to extend the leases because the kiosks were so successful, said a Microsoft spokesman. The company has 23 Microsoft Specialty Stores in shopping centers across the United States, including ones at the Aventura and Dadeland malls in south Florida.
Florida's first full-scale store opened at the Florida Mall in Orlando in August amid much hoopla and a free concert by Flo Rida. The stores aim to duplicate the success of Apple Stores, which enjoy a cultlike following and generate more sales per square foot than any other U.S. retailer.
Apple has two stores in the Tampa Bay area, at International Plaza and Westfield Brandon.